Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

5W PR

JANUARY 17, 2017

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

Measurement 90

Measurement How To Television Analysis 90

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. We’ve also seen an increase in solution and agency partners as well. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. We’ve also seen an increase in solution and agency partners as well. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement.

Measurement 73

Measurement Advertising Advertising Agency 73

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Ignoring Media Relations: Building and nurturing relationships with the media is essential.

Marketing 52

Marketing Pitching Creativity Storytelling 52

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. What are your thoughts on having a proxy measurement? All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? PR Measurement: How is Communications Proving Value? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand.

Exercises 136

Exercises Comparison Internal International 136

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Also see these related posts: Is Media Relations Getting Harder?

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? cta] The post Owned Content: Calculating Success appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. We have multiple agencies from the U.S.,

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. PR Measurement: A Pulse Check on How Communicators Show Value. * * *.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. So, you know that whole joke about, what is the difference between PR and advertising? Do you think people can?

Ethics 52

Ethics Product Launch Corporate Consumer 52

5W PR

JANUARY 14, 2019

Ads and other promotions prominently featured plus size models as well as women of color and advertised sizes in ranges not typically featured in other companies’ advertising. The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Brand 68

Brand Branding Publicity Fashion 68