Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. What do you hope to accomplish in your new role as vice president of communications at Smithsonian Channel? It’s always a balance of trying to get as much attention and awareness while simultaneously protecting your brand. How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. Increased trust in your brand.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Otherwise, you may step on a piece of the forest that was left out by mistake.”. Planning is what you do before you do something, so that when you do it, it is not all mixed up.” – A. And then Milne FINALLY said ….

Strategy 88

Strategy Analysis Small Business Measurement 88

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Welcome to your new year of communicating. And naturally, the definition of “works best” depends on your goals and priorities. If your posts sound like they were produced by a committee, then they will be ignored. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

Cision

SEPTEMBER 6, 2016

Twitter introduced a feature that allows customers to send you direct messages directly from your site. You should have resources to support your customer service. For a traditional customer service operation, set-up is pretty clear-cut: decide how people will contact you and share contact details with your customers.

Customer Service 120

Customer Service Social Media Resources Facebook 120

Beyond PR

MAY 17, 2016

As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. When optimizing your multichannel content program, consider the “Plan, Do, Check, Act” (PDCA) approach.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) 5 Shifts to Fix Your Social Media Metrics. How to Set Up Google Analytics Goals and Score More Conversions!

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. 10 step tactical plan. As a speaker, before you set foot on stage, know what the audience is thinking about. In advance of your speaking session, be sure to promote your own session.

Data 60

Data Publicity Data-Driven PR How To 60

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. 1 — Do you have the right hardware and software in your possession? And, you can use Zencastr to record remotely from your laptop or desktop–it can be a bit buggy at times, but I have yet to find anything better.

Corporate 103

Corporate Banking Resources Radio 103

PR 20/20

MAY 19, 2016

The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available. To answer those questions, you’ll want to set a clear, actionable marketing goal. This goal will give you a real-time benchmark against which you can measure marketing’s performance.

Marketing 45

Marketing How To Measurement Enterprise 45

PR 20/20

SEPTEMBER 28, 2016

If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. What Does Your Leadership Worry About? Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . In the era of accountability, CEOs must back their public proclamations with measurable performance.

Company 189

Company Employee Internal International 189

Solo PR Pro

DECEMBER 22, 2020

However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. Oh, and it doesn’t hurt to stay a few steps ahead of the competition by endlessly improving your strategies and tactics.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

DECEMBER 7, 2015

I can’t speak for all of you, but for me this year has flown by faster than a hummingbird hopped up on a cocktail of Red Bull and Schnapps. Get a head start on your end of year planning with help from this week’s roundup. Getting Your PR Measurement Program in Shape for 2016. ” 5.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Solo PR Pro

DECEMBER 8, 2015

The trajectory of the communications client lifecycle typically follows a standard pattern of phases and steps. And these steps are best taken in a specific sequential order to foster and manage successful client relationships over the long-term: (Click to enlarge). New Business Lead Acquisition (via networking, inbound, etc.).

How To 40

How To eBook Measurement Resources 40

Maxim Behar

MAY 31, 2021

Host: A big ‘Hi’ to all the lovely viewers watching this program. This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. So nice to be here in your show! Today we have a very interesting guest with us. Welcome to the show Maxim, how are you doing?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

Rock the Status Quo

JULY 30, 2014

Giving up before they even begin. The trick is to focus on metrics at THE BEGINNING of your campaign, project or initiative – not the end. Create your content or campaign with your end goal in mind and figure out a metric that works. Too confused to see straight. But it doesn’t have to be that way.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Waxing UnLyrical

DECEMBER 6, 2010

You know the standard refrain: Social media is about talking with – not talking to – your audience. For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And more important, are you SHARING other people’s status updates with your community? But are you walking the walk?

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

DECEMBER 4, 2010

If you’re catching up, notice anything different over the past few days? You mean the sun still rose in the east, and your days have been going (relatively) according to plan? Are you sure? Maybe someone should tell KK that tweeting two days after she’s supposed to be dead isn’t playing by the rules.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. TheSkimm is a brief newsletter, which allows you to do just that.

Communications 383

Communications Tools Google Resources 383

PR 20/20

NOVEMBER 29, 2022

We want to help simplify and optimize the marketing planning process for your business. There are three phases—evaluate, establish and execute (e3)—made up of 15 steps. Most organizations and enterprises should complete these steps at least annually to guide long-term planning. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Stephen Waddington

OCTOBER 12, 2017

Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time. Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time. 2 Goals and measurement.

Writing 106

Writing Publicity How To Measurement 106

PR 20/20

JUNE 19, 2018

I’ve found that flowcharts create an extremely systematic means to visualize and make sense of marketing performance data , so that data-driven marketers can better associate metrics with specific campaign activities to measure their true impact. Pre-Step: Know Your Tracking and Reporting Tools. Magnificent.

How To 81

How To Marketing Analytics Data 81

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results.

Data 264

Data Leadership Tools Advertising 264

Cision

APRIL 7, 2017

How did you get your start in PR? Like most PR professionals, it took a few steps along the way for me to find my path. I quickly moved my way up the ranks at the few agencies I worked at before finding my perfect fit. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience. When we set down to review the data, the same few challenges popped up over and over. When your content ranks low on search.

Brand 111

Brand Branding How To SEO 111

Cision

NOVEMBER 2, 2015

Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public.

Data 120

Data Tools Google Examples 120

PR 20/20

DECEMBER 10, 2019

How do you implement the tracking and reporting that is going to get you closer to reaching your goals? Here’s the other thing you’re up against, and let’s be honest with each other. Otherwise, data can be your biggest roadblock to making meaningful progress. Define your KPIs. Reports can be boring. I’m sound asleep.

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. Maybe your team doesn’t have enough time to create the right assets. Not defining your target audience.

Content Marketing 111

Content Marketing Print Analysis Data 111

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

APRIL 13, 2021

For example, the word “bomb” might have different connotations – associated with destruction or security – depending on your point of view. I put some questions to the company about NLP and Dr. Tim Furche stepped up. To a high-school student]: Imagine your last conversation with Siri or Alexa.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

AUGUST 6, 2019

Panelists included yours truly and alongside these illustrious PR experts: Sangeetha Sarma ; Shalon Roth ; and Curtis Sparrer. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out. 1) OnePitch set to roll out premium offerings. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). We bring you five steps to navigate the implementation of your very own content marketing strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48