Remove 2023 Remove Employee Remove Leadership
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

This is one for 2023. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. If you treat your employees poorly, then prospective customers don’t want to do business with you.

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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. We don’t feel like we’re quite there yet.

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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments. In addition to her most recent role as SVP of Operations at SaaS startup Propel PRM, Anna held leadership roles at BLASTmedia, helping to scale the B2B SaaS PR agency to over 60 employees.

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Bridging Leadership and Employee Views on DEI in the Workplace

Institute for Public Relations

Ariel Investments explored the perspectives of leaders and employees on diversity, equity, and inclusion (DEI) in the workplace. Two surveys were conducted between August and October 2023.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. What brands are leveraging LinkedIn’s audience-specific insights?

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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter? Photo courtesy of Unsplash.

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How to Engage and Empower Your ZEOs

PRSay

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

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