Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

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Analysis Tools Software SMB 154

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Welcome to your new year of communicating.

Communications 40

Communications Measurement Employee Course 40

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. With compassion and creativity, we can inspire care and change.

Communications 98

Communications Crisis Social Media Storytelling 98

PR 20/20

JANUARY 10, 2023

Additionally, marketing agencies bring another expertise to the table—creativity. With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. In 2023, companies will dedicate roughly 13.6%

Agency 74

Agency Marketing Internal International 74

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 198

Marketing Content Marketing Data Social Media 198

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Solo PR Pro

DECEMBER 12, 2023

The big story in 2023 has been AI. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. Fire the meteorologists, the interns can do the weather PR has always had a PR problem. It’s raining AI There is rain in the 2024 PR forecast.

Policies 68

Policies Creativity Internal International 68

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

Wadds Inc.

JUNE 11, 2023

This means looking internally and then externally at the micro and macro forces that affect how (and in times of crisis whether) the company can continue to service client needs. It’s why every management team wanting to stay in business should regularly conduct a strategic analysis of its market position.

Strategy 52

Strategy Policies Analysis Crisis 52

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

Solo PR Pro

AUGUST 1, 2023

However, you can still attract top talent by being creative with your compensation package. Prepare a structured onboarding plan that includes introducing the new hire to your business's values, goals, and internal procedures. Fit Small Business – 2023 New Employee Onboarding Best Practices: Steps & Checklist.

Employee 87

Employee Small Business Resources Insurance 87

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. 2023 has seen acquisition activity from the networks increase. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.

Agency 52

Agency Sports Public Affairs Creativity 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space. It’s important to consider these pros and cons and weigh them against your own preferences and priorities.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

JUNE 6, 2023

“What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

SEPTEMBER 13, 2023

If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. Except that we have it internalized and we give more ear, and we are more interested in the negative or sensational news I would say. We don't close any doors.

Tourism 64

Tourism Government Crisis Meeting 64

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It was high on the agenda of this year’s BledCom , the international public relations research symposium. By 2023, AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. Here's a copy of my speech.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 200

Writing Communications Marketing B2B 200

Maxim Behar

SEPTEMBER 13, 2023

If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. Except that we have it internalized and we give more ear, and we are more interested in the negative or sensational news I would say. We don't close any doors.

Tourism 52

Tourism Government Crisis Meeting 52

PRSay

OCTOBER 16, 2023

The New York Times bestselling author and science writer noted the value of having a breadth of experiences rather than specialization in our ever-evolving world as he presented the keynote at the opening G eneral Session of PRSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.

Training 109

Training Creativity Tools Mobile 109

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content. to approximately $5.5

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B2B Marketing Survey Software 124

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 100

Technology Ethics Leadership Groups 100

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. The following is the full Q & A exchange between David Hagenbuch and ChatGPT on January 28, 2023.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PRSay

DECEMBER 8, 2023

According to TechCrunch , the tech industry has seen more than 240,000 jobs lost in 2023, — 50% higher than last year. Listening to people will help us think of creative alternatives. From the “Great Resignation” to the “Great Burnout,” every week seems to bring fresh news that the U.S. workforce is tired. Listen to employees.

Employee 97

Employee Survey Software Creativity 97

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. It’s my favorite from a strategic point of view, but it can be challenging to get very creative. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Maxim Behar

FEBRUARY 14, 2023

The one and only dancing ensemble of such class - so professional, motivated, and creative, total cultural treasure. 11th May 2023 is a wonderful date, the town’s festival day, the day of Shumen, it can be organized for then. And we would meet from time to time with Hristo Dimitrov. But this was 10-12 years ago.

Local 59

Local Meeting Agriculture Newspapers 59