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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

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2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?

Agility PR Solutions

Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. appeared first on Agility PR Solutions.

Consumer 106
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Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident

Agility PR Solutions

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 171
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The state of consumer attitudes on ecommerce, fraud and CX in 2023

Agility PR Solutions

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites.

Consumer 101
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New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do

Agility PR Solutions

What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season.

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Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands

Agility PR Solutions

Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago.

Consumer 101
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Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023

Agility PR Solutions

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

Consumer 113