Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Prohibition

AUGUST 25, 2022

With this, users can now share reels to Instagram and Facebook at the same time if the profiles are linked, as is common with cross-platform story and post sharing, enabling users to reach a wider audience at this click of a button. Facebook attempts to keep up with TikTok. TikTok infiltrates rival platforms.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Buchanan PR

MARCH 14, 2024

A TikTok ban could be damning for influencer marketing as we know it. Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. Especially since the pandemic, the app has become a vibrant marketplace for brand-influencer collaborations. Contact us today.

Marketing 69

Marketing YouTube Instagram Strategy 69

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Facebook Users can now add collaborators to Facebook reels in a similar way that Instagram Brand Collaborations work. Take a look at the breakdown per channel below!

Social Media 62

Social Media Media Instagram B2C 62

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. The post Best PR Stunts, Fails and Learnings of 2023 – Part Two appeared first on Landis PR.

Film 59

Film Twitter Viral Social Media 59

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook.

Brand 134

Brand Branding Instagram Video 134

Prohibition

DECEMBER 19, 2022

Facebook threatens to pull news. Meta’s threat to remove the news element wouldn’t be the first time; in Australia in 2021 Facebook blocked the sharing of news, government communications and commercial pages in a similar incident. It seems that more authentic and ‘real’ content is really going to be key in 2023.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Additionally, their Twitter announcement generated 9.2k+ engagements, and their Facebook post received 6.4K+ engagements, showcasing the widespread appeal and success of their partnership with Barbie.

Brand 78

Brand Branding Instagram Social Media 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 179

Reddit Software B2B Technology 179

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. What’s more, Facebook and LinkedIn aren’t even close and each trail by 40 percent or more. You want as many people as possible, in your target market, to read that piece. Do you need help with B2B tech marketing and PR?

Twitter 138

Twitter Survey Journalism Social Media 138

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Communications Conversations

APRIL 25, 2023

Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study?

Case Study 88

Case Study Crisis Study Instagram 88

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. In 2023, more than 4.89 So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Being on social media is the online pastime that everyone loves.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

DECEMBER 5, 2023

It wound up folding them all under the Onclusive brand. Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. To the best of my knowledge, this is the only funding awarded to a PR technology company in 2023.

Software 141

Software Reddit Technology B2B 141

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population.

Radio 64

Radio Pinterest Television Government 64

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Put this one on your calendar for 2023! Digiday Programmatic Marketing Summit. ANA Brand Masters. AdExchanger Industry Preview. AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Prezly published a list of the “15 most kick-ass PR blogs in 2023.”

Analysis 154

Analysis Tools Software SMB 154

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! This update is welcome to TikTok marketeers as the platform becomes increasingly attractive for integrated campaigns – especially where influencers are a key element!

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

JUNE 23, 2023

Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. This new tool will be used in social media marketing and effectively will help an advertiser by creating ads/campaigns from the user inputting images and copy prompts.

Advertising 71

Advertising Advertising Social Media Media 71

Communications Conversations

AUGUST 16, 2022

There’s no question: Social media teams are being asked to do a whole lot more heading into 2023 with little to no additions on the head count and resource front. At the same time, we also know the DEMANDS of social media marketing are increasing. Many brands are attempting to manage upwards of 5+ social media channels in 2022.

Social Media 128

Social Media Media Resources YouTube 128

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s.

Instagram 62

Instagram Social Media Twitter Media 62

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. More of a consumer audience?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. It’s not time for most brands to hop on BeReal, but it IS time to pay attention to this growth as a potential platform of the future.

Social Media 68

Social Media Media Video Facebook 68

Communications Conversations

MAY 12, 2023

That it’s all part of the personal branding game. Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

The Proactive Report

NOVEMBER 14, 2022

2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. This isnot theitme for PR and marketing folk to pull back.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid.

Advertising 62

Advertising Advertising Twitter B2C 62

Stephen Waddington

MARCH 31, 2019

Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, exploring half-baked ideas, and a research powerhouse. A third-party market has grown up to plug the gap for everything from campaign landing pages to press offices. Join our live session on Tuesday, 2 April, 6:30pm BST.

Survey 68

Survey Enterprise SEO Web 68

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing.

Social Media 60

Social Media Trends LinkedIn Media 60

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Analytics 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105