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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170
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6 steps to creating a unique brand identity in a competitive market in 2023

Agility PR Solutions

Your brand needs a unique identity to drive its success, and achieving this unique identity can be a challenge. You need to know how to develop an impression in your customers’ minds so they come to associate something desirable and specific with your brand.

Brand 145
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Brands and fans in sport & entertainment in 2023

The Resolution Blog

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

Sports 156
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. The post PR Lessons From The Biggest Failures of 2023 appeared first on Crenshaw Communications.

Banking 212
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4 influencer marketing trends to expect in 2023

Agility PR Solutions

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions. The post 4 influencer marketing trends to expect in 2023 appeared first on Agility PR Solutions.

Trends 156
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s clear: the adtech sector is wielding increasing influence during Cannes Lions.