Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

Institute for Public Relations

JANUARY 23, 2023

Key findings include:1.) … Continue reading 2023 CxO Sustainability Report → The post 2023 CxO Sustainability Report appeared first on Institute for Public Relations. A survey of 2,016 CxOs (C-level executives) was conducted by KS&R Inc. and Deloitte from Sept. –

Report 52

Report Survey Publicity Government 52

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR dabbles with generative AI Despite reports everyone in PR is using generative AI – it’s simply not true.

B2B 106

B2B Survey Pitching Software 106

Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

Meeting 90

Meeting Automotive Transportation Mobile 90

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

NewsWhip

FEBRUARY 13, 2023

Dunkin’ deputizes Ben Affleck for a Massachusetts collab The biggest ad of the night, at least in terms of the public’s interest in reporting around it, was the highly anticipated collaboration between Ben Affleck and Dunkin’ Donuts — two icons of New England. Let’s take a look at the data and some of the reasons why. engagements.

Film 147

Film Social Media Mobile Brand 147

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The post The Top Trends in Gaming from G2E 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Sports Advertising Advertising 78

Bianchi Biz Blog

JULY 24, 2023

Hannah Lutz, Reporter at Automotive News Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering Molly Boigon, Tech and Innovation Reporter at Automotive News Karn Dhingra, Reporter at Automotive News Alan Adler, Midwest Bureau Chief for FreightWaves Michael Freeze, Features Editor at Transport Topics Patrick George, Freelance Reporter & (..)

Meeting 82

Meeting Automotive Transportation Media 82

Medianet Australia

JANUARY 12, 2023

When it comes to analysing and reporting on your media coverage, it's important to have a clear understanding of the metrics you can use to measure success. In this blog post, we will explore four metrics, chosen by our senior analyst, that you should consider when evaluating your media coverage in 2023.

Report 52

Report Media Measurement Blogging 52

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. And hyperpersonalize those messages to the audience (whether that’s a reporter and his/her readers, customers, or another stakeholder group). Changeable.

Strategy 78

Strategy Communications Leadership Employee 78

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. See our blog for more details.). We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details). This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

NewsWhip

FEBRUARY 9, 2023

New year, same blog! If you’re reading this you may be familiar with the regular series we do looking at the top publishers on Facebook every month, but starting with this blog we’re going to be changing it up a bit, isolating geographies more to get a fuller picture of regional trends around the world. Well, sort of.

Facebook 78

Facebook Local Sports Meeting 78

Landis PR

NOVEMBER 14, 2022

NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. Comms consultants today must be more creative than ever before when creating the best communications plans for 2023. Photo courtesy of Pexels. And they constantly have to look for new angles.

Communications 98

Communications How To Local Survey 98

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. How does a reporter cover hundreds of exhibitors in just a few days? Plus, reporters face distractions from other activities, including speeches, panels and receptions. It’s logistically impossible.

Mobile 114

Mobile Technology Automotive Interviews 114

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. months in 2023. months in 2022 to 6.5

B2B 78

B2B Marketing Survey Study 78

Bianchi Biz Blog

MARCH 20, 2023

Craig Cole, Senior Editor at EV Pulse Doug Newcomb, Freelance Automotive Journalist Jerry Hirsch, Technology and Innovation Editor at Automotive News Andrew Schunk, Reporter at Rubber News Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced (..)

Meeting 78

Meeting Automotive Media Technology 78

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on.

Report 91

Report How To Ethics Nonprofit 91

Steve Barrett on PR

APRIL 30, 2023

Another year of double-digit growth proves PR is being taken seriously at the highest echelons of organizational management.

Report 104

Report Agency Blogging 104

PRSay

NOVEMBER 20, 2023

The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. AI has been a top-of-mind topic for Egan this year, and she has seen an increased interest from the PRSA members and communicators she has met during 2023.

Ethics 165

Ethics Communications Tools Analysis 165

Bianchi Biz Blog

AUGUST 18, 2022

CES 2023 is around the corner! With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. CES 2022 reported that: Approximately 32% of its in-person attendance came from outside of the United States.

Automotive 66

Automotive Mobile Data Comparison 66

Bianchi Biz Blog

AUGUST 31, 2023

HDT Talks Trucking : Go behind the scenes with the industry’s most seasoned trucking reporters. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology. With two to three episodes a month, each runs around 15-to-30 minutes.

Transportation 89

Transportation Automotive Mobile Interviews 89

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

HMA Public Relations

JUNE 16, 2023

Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.

Media 72

Media Survey Measurement Report 72

5W PR

OCTOBER 11, 2023

We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breaches. The global average cost of a data breach was $4.35 These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. I started my career as a crime reporter and put those skills to use in that story. I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I’ve kind of always been doing this!)

Meeting 85

Meeting Report Automotive Media 85

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. The post The sit-down restaurant chains making headlines in 2023 appeared first on Newswhip. So let’s dig in. There were 542 articles that mentioned PF Chang’s since January, with just 8.8k

Pinterest 78

Pinterest Comparison Local Instagram 78

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” That response rate is consistent with the company’s previous reports. The report also found: “Pitches mentioning AI had a 91% open rate but a 1.96% response rate.

Pitching 128

Pitching Study Technology Report 128

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 75

Automotive Mobile Technology Resources 75

HMA Public Relations

MARCH 28, 2023

Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson. Despite Twitter's politicization, the platform continues to be popular for journalists.

Twitter 117

Twitter Journalism Report Blogging 117

The Resolution Blog

DECEMBER 16, 2022

We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […]. Data is talked about so much in the PR industry; should we hire in experts? Should we be the experts?

Data 156

Data Industry Report Blogging 156

Landis PR

APRIL 19, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Photo courtesy of Akil Mazumder. Global ESG standards.

Report 52

Report Financial Internal International 52

Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. In 2023, building trust and credibility is more crucial than ever for crypto projects.

Leadership 52

Leadership Community Industry Journalism 52

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

Automotive 79

Automotive Meeting Report Insurance 79

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Prezly adds click reports. acquired in February of 2023. Internal comms.

Survey 152

Survey Software B2B Pitching 152

Bianchi Biz Blog

FEBRUARY 16, 2023

Daily Drive : Hosted by Jamie Butters and Kellen Walker, this weekly podcast features industry experts, insiders and Automotive News reporters who discuss events and trends impacting and reshaping the automotive industry.

Automotive 98

Automotive Mobile Technology Transportation 98