Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Maxim Behar

AUGUST 4, 2022

Maxim: The special thing in this case is that it is 2022 and if we compare ourselves with France, Great Britain, Germany or any other country, it should not happen in Bulgaria either, since we have young and intelligent people. Behar, what should be the response in this case? You talked about it.

Ethics 52

Ethics Newspapers Government Television 52

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. And here we go the PR Tech Sum for the month of June 2022…. As I write this post, the current asking price on OpenSea is $36,099.60. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year.

Software 85

Software Internal International Pitching 85

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? 2022: Helpful content update Taking it a step further, Google rolled out a “helpful content” update to ensure “people see more original, helpful content written by people, for people.”

SEO 93

SEO Strategy Google Engineering 93

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. . Here’s to much more FEEL in 2022! .

eBook 339

eBook Infographics Ethics Study 339

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

OCTOBER 4, 2020

I’m backing Pete Holt for CIPR President in 2022. The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. Further information Pete has shared his manifesto on his blog.

Meeting 78

Meeting Government Energy Employee 78

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. Ford Motor Co. GM is bringing back the Hummer in an electric form and will debut it later this year.

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 122

Software Pitching Ethics Privacy 122

Maxim Behar

NOVEMBER 23, 2020

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. The study of BACA hopefully predicts a recovery of the market and quite a large growth in our country in 2022. It seems a bit complicated, but it's very specific.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Wadds Inc.

MARCH 29, 2024

There was a gap in the publisher’s portfolio in terms of a book dedicated to writing an internal communication strategy. It felt like a natural topic for me to write about because I’d already developed a model and successfully applied it. I found writing it cathartic and emotional as it flowed from my head, heart and notebooks.

Internal 52

Internal International Strategy Communications 52

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.

Leadership 108

Leadership Ethics Education Technology 108

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.

Leadership 90

Leadership Ethics Education Technology 90

Maxim Behar

SEPTEMBER 14, 2022

Continuity of power in one of the most symbolic and stable monarchies in the world - the British Monarchy - is of the utmost importance, especially now in 2022, when the world is a mess, and it is not at all known who stands where. I sat down and wrote the first standard for business ethics in Bulgaria. I wouldn't write it.

Hotels 52

Hotels Ethics Meeting Writing 52

Mindful Marketing

JANUARY 8, 2024

Copyrights – Protect “ original works of authorship as soon as an author fixes the work in a tangible form of expression,” which means in a fairly permanent way, such as by writing it down, recording it, or taking a picture of it. To be protected, works must possess some minimal amount of creativity. the Disney corporation.

Film 94

Film Creativity Video Enterprise 94

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. “The best way to [reach people] will be to write content on your site and tell everybody about it,” Clay said. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. You were voted "Best PR Professional in Europe" for 2022 and have won many other significant awards.

Education 52

Education Meeting Course Creativity 52

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. It’s also an issue of writing style. Regulation must surely be inevitable.

Publicity 128

Publicity Government Guidelines Facebook 128