Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 147

Leadership B2B Study LinkedIn 147

Agility PR Solutions

JANUARY 20, 2021

Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. The post 7 media and marketing trends to watch in 2021 appeared first on Agility PR Solutions.

Trends 146

Trends Marketing Media Leadership 146

Agility PR Solutions

AUGUST 25, 2021

The firm’s new 2021 Creative, Marketing and Digital Talent Report found that an […]. The post New marketing talent report has three words for leadership: Value people more appeared first on Agility PR Solutions.

Leadership 159

Leadership Report Marketing Creativity 159

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. About the 2021 JOTW Strategic Comms Survey.

Communications 164

Communications Survey Education Leadership 164

Onclusive

AUGUST 26, 2021

In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives. Webinar Speakers.

Measurement 369

Measurement Strategy Media Leadership 369

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Public sector organisations and large businesses typically already had resilience plans in place that were well tested.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

OCTOBER 19, 2021

Yamiche Alcindor began her General Session during ICON 2021 on Oct. Alcindor said that she wants to think about the professions of journalism and public relations as communities holding the future of America and the world in their hands. What does it mean to be a journalist and a public relations [professional] in these times?

Journalism 171

Journalism Newspapers Policies Google 171

PRSay

JANUARY 22, 2021

A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact. The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Can we trust each other?

Trends 186

Trends Communications Skype Employee 186

Culpwrit

MAY 10, 2021

My alma mater held its 2021 Commencement over the weekend and I had a special reason to watch. Karen Torres, the student Commencement speaker at Indiana State University, is an impressive communication major who earlier this year received the first-generation leadership scholarship created by my wife and me.

Leadership 105

Leadership Communications Publicity 105

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis. It has yet to report on progress.

Leadership 52

Leadership Publicity Energy Crisis 52

Agility PR Solutions

JULY 13, 2022

Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-.

Report 155

Report Leadership Publicity 155

PRSay

OCTOBER 13, 2021

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. To build trust with the public, companies “have to commit to it at all levels of the organization. It requires a lot of ongoing work that involves introspection” and activity. Shaw was one of three keynote panelists for the General Session on Oct.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. Now is the time to grab vacated speaking slots.

Conference 284

Conference How To Trade Shows Leadership 284

Institute for Public Relations

OCTOBER 6, 2023

Simon Sauter and Dr. Marc Jungblut examined how public stances taken by CEOs impact perceptions of corporate reputation. An online survey of 330 participants was conducted in German from May 2021 to June 2021. Key findings include: 1.) →

Publicity 64

Publicity Reputation Survey Corporate 64

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is. 2021 will be another “change year” for the PR industry.

Industry 79

Industry Print Ethics Internal 79

PRSay

JULY 14, 2021

This fall, PRSA presents ICON 2021 in person and online. She is now just the ninth host for the longest-running prime-time news and public affairs program on television. Alcindor, who’s also an NBC News and MSNBC contributor, will deliver an in-person keynote address at ICON 2021 in Orlando, Fla. Beginning on Oct.

Conference 148

Conference Public Affairs Report Television 148

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 18, 2021

14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. Ryder, director of public affairs in the Office of the Secretary of the Air Force. Ryder is responsible for communications to build public understanding and support for the Air Force and the newly formed Space Force.

Public Affairs 87

Public Affairs Communications Crisis Film 87

PRSay

NOVEMBER 10, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

Meeting 153

Meeting Leadership Energy Ethics 153

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. “As Crenshaw Communications Grows Ad Tech PR Team. About Crenshaw Communications.

B2B 170

B2B Leadership Technology Web 170

Agility PR Solutions

JUNE 7, 2021

The newly released 2020-2021 North American Communication Monitor (NACM), organized and conducted by The Plank Center for Leadership in Public Relations, disclosed key trends and […].

Crisis 148

Crisis Trends Leadership Industry 148

Stephen Waddington

NOVEMBER 28, 2021

The CIPR Artificial Intelligence in Public Relations Panel makes five recommendations for the public relations industry to get to grips the impact of AI on society and the profession. Methodology The CIPR surveyed 290 practitioners in July and August 2021.

Publicity 78

Publicity Big Data Government Survey 78

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I thrive on change and new challenges versus maintenance.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Print publications. Nobody plans to fail. They just fail to plan. Often, a communication audit is recommended before starting any major yearly planning. Microsoft Teams. Physical signs.

Internal 188

Internal International Data Communications 188

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Ethical leadership is critical. What are some of the key findings in the research?

Ethics 52

Ethics Leadership Training Study 52

NewsWhip

AUGUST 26, 2021

Big tech CEOs are one of the media’s favorite topics, and whether they’re currently leading companies or not, they’re constantly in the public eye. Their leadership practices, acts of authority, or leisurely antics are covered in scrutiny and awe, all adding to their influence. . interactions respectively. . engagements.

Media 78

Media Community Leadership Employee 78

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. What are you looking forward to in 2021 serving as a director-at-large? Do you envision pursuing future leadership roles within PRSA? John Elsasser is PRSA’s director of publications. Name : Ray Day. Location : Detroit.

Meeting 148

Meeting Leadership Interviews Reputation 148

Wadds Inc.

OCTOBER 19, 2023

The same arguments could be made for public relations practice. Good management and leadership make a big difference to organisations contributing to productivity, innovation, staff retention and overall business performance. The arguments that the Chartered Management Institute applies to management can be applied to public relations.

Training 111

Training Survey Employee Leadership 111

Stern + Associates

NOVEMBER 13, 2023

Obviously, companies cannot and perhaps should not take a public stance on every issue. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You held leadership positions as a PRSSA member at Otterbein. At NOAA, you took part in an 18-month internal leadership program. What were some of the leadership tenets that you learned during that time?

Meeting 148

Meeting Leadership Exercises Groups 148

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Who should I enter? First there’s the matter of geography.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

Conference 299

Conference B2B Meeting Fashion 299