Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. The company acquired Klear, an influencer marketing platform, in 2021 for ~$17 million. per share.

Internal 89

Internal International B2B System 89

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. The list is long.

Employee 201

Employee Community Leadership Enterprise 201

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stern + Associates

OCTOBER 4, 2022

According to a Bureau of Labor statistics report , in 2021 Workers between the ages of 16 and 44 represent the largest population of employees with disabilities – approximately 3.5 On September 6, Stern Strategy Group adopted a universal 14-point font size for all its electronic communications. The Statistics. Our Initiative.

Groups 106

Groups Technology Interviews Employee 106

Stern + Associates

NOVEMBER 13, 2023

But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. Make sure you’re not left behind in the new year.

Trends 117

Trends Communications Conference Leadership 117

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication and how organisations engage employees is a critical factor in successful transformation projects. Copperfield Advisory, Insider and Revolution Insights Group set out to explore the role of communication of organisational transformation. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. from November to December 2021.” Image credit: Unsplash.

Survey 96

Survey Communications Employee Technology 96

NewsWhip

JANUARY 11, 2022

In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. . Tomorrow, December 24th, 2021, Apple workers are staging a walkout/callout to demand better working conditions.

Policies 78

Policies Internal International Employee 78

PRSay

JULY 28, 2021

In fact, the folks at the Nielsen Norman Group have identified 335 obstacles to reading on a smartphone that don’t exist when reading on a laptop. When the IRS improved its web pages about tax law changes, employee call center accuracy increased by 10 percent, reports TJ Larkin of Larkin Communications Consulting. All rights reserved.

Mobile 200

Mobile Web Writing Training 200

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

DECEMBER 5, 2023

By centering on not just the what but also the how of building a culture of honest communication and emboldened action, Detert gives leaders and employees the tools to improve their odds of successful interactions despite feelings of risk or fear. “We We have to drop the myth that there’s a personality type for courage.

Communications 62

Communications Employee Construction Strategy 62

NewsWhip

NOVEMBER 2, 2021

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Strikes building engagement over the long haul.

Crisis 78

Crisis Brand Branding Airlines 78

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Take the lessons from 2021 to build a plan.

Employee 78

Employee Leadership Consumer Internal 78

Communications Conversations

DECEMBER 8, 2020

Two vaccines seem to be very viable options for 2021. So, not sure my opinion is the most credible, but I’ve long had thoughts on workplace culture and how and when employees get their jobs done. 2021 is going to be an interesting year on many levels–hopefully, a much more positive year than 2020. What about a Wed.

Employee 97

Employee Survey Meeting Company 97

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Say no (sometimes) What goes along with asking and listening to requests?

Leadership 62

Leadership Employee Policies Groups 62

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 121

Survey Communications Ethics Measurement 121

Stern + Associates

OCTOBER 10, 2023

One of the solutions for regaining attention at work is for employees to feel connected to the meaning in their work. The more an employee can connect with the meaning of their work, the better their attention will be for that work.” Learn How To Get It Back appeared first on Stern Strategy Group.

How To 62

How To Film Interviews Employee 62

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 percent of all M&A deals announced during 2021 involved a leak. Implement a “need-to-know” policy, where employees, contractors, and partners only receive information relevant to their roles. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

Stern + Associates

APRIL 15, 2022

She shares her thoughts on infrastructure and health care in this April 2021 New York Times piece and her popular TED Talk , which has over 2 million views, is well worth viewing. The post Managing the Impact of Geopolitical Shocks on your Business appeared first on Stern Strategy Group. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

Stern + Associates

APRIL 17, 2023

To Optimize Collaboration for Innovation, Prioritize a Reinvestment of Time In his 2021 bestseller, “ Beyond Collaboration Overload: How to Work Smarter, Get Ahead, and Restore Your Well-Being ” (Harvard Business Review Press), Cross sought to apply performance data to identify how high performers collaborate in today’s hyper-connected world.

How To 81

How To Leadership Enterprise Groups 81

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 101

Survey Trends Marketing Creativity 101

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Determine the most vulnerable group and focus your efforts there and prioritize accordingly. Additional Resources: PRGN, Top 5 Corporate Crises in 2021 to Learn From. Photo courtesy of Pexels. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PRSay

JULY 10, 2023

According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” The announcement noted it’s “product roadmap will continue to move swiftly with releases in the second half of 2021, with new social content, design improvements and analytics expected.”. Employee comms merger. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Surveys and focus groups are a good way to do this. It’s okay to promote your superstars; their successes can inspire other employees.

Reputation 78

Reputation Insurance Insurance Employee 78

Offleash

NOVEMBER 19, 2020

As appreciative as we are for these business accomplishments, we remained more committed than ever to investing in our employees’ wellness — maintaining and even improving benefits and programs we have in place to support a healthy body and mind. I can’t imagine a better group of people to tackle whatever challenges lie ahead.

Employee 100

Employee Agency Travel Community 100

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. The post 4 Steps to Optimize Social Media Strategy appeared first on Stern Strategy Group. are expected to spend more than $20 billion on social media advertising. Create content with a purpose.

Social Media 62

Social Media Strategy Media Nonprofit 62

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Bianchi Biz Blog

JULY 1, 2021

adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group. SK Group surveyed 1,500 U.S. adults in May 2021 to gauge U.S. Our takeaway: ESG is becoming an expectation.

Automotive 97

Automotive Technology Communications Mobile 97

Reputation Us

MARCH 16, 2022

He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. How Real is your Reputation?

Reputation 78

Reputation Government Film Viral 78

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Stern + Associates

JULY 10, 2023

Harness Flow to Achieve Peak Performance In his 2021 New York Times bestseller, “ The Art of Impossible: A Peak Performance Primer ” (Harper Wave), Kotler uses the tools of neurobiology to decipher the secrets of elite performers. Customer-centric thinking is the mantra of Twenty-first century business,” he says. “If

Training 48

Training Creativity Groups Strategy 48

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Business also scored well among those who know it best: their employees. It’s true interpersonal and it’s true in leadership and group dynamics. The study polled 33,000 respondents in 28 countries. It also surveyed 1,500 respondents in the U.S.

Government 143

Government Survey Ethics Media 143

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

Reputation Us

JUNE 21, 2021

billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. American Museum: A group dedicated to preserving history and culture. We formed a Charter Committee and are now branching off into a council of paid employee resource ambassadors.

Financial 78

Financial Education Community Employee 78