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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 188
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

The company’s communications team found itself pivoting into crisis mode. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I

Crisis 78
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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113
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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw, corporate vice president, communications at Microsoft. 11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370