Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Social ad spend skyrocketed in Q4 2020. Twitter acquired newsletter platform Revue.

Social Media 118

Social Media Trends Media YouTube 118

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Reputation Us

NOVEMBER 15, 2021

The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand.

Insurance 97

Insurance Insurance Exercises Reputation 97

PRSay

JANUARY 6, 2021

Right now, that advice is more crucial than ever as we begin 2021. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. The importance of elephant-whispering. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? What will be different in October, 2021? Imagine… MILLIONS of people learning about your product, service or brand. You need to be pitching national publications NOW for stories that will go to print in October.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

Advertising 52

Advertising Advertising Web Privacy 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. It raised $140 million in cash from an IPO in 2021. Notified said it can now monitor brand mentions on TikTok.

SEO 132

SEO Content Marketing Marketing Software 132

Doctor Spin

APRIL 17, 2023

2021, September 8). 2021, August 11). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Despite challenges and competition, these loyal customers can help your business grow and thrive. 3 Nordstrom, Inc. Nordstrom Press Room. … Continue reading Zappos.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Her podcast, Growing Social Now, launched in 2021.

Strategy 52

Strategy Training Insurance Insurance 52

Victorious PR

AUGUST 18, 2022

Between scalable, small business, lifestyle, buyable, big business, and social startups, there are dozens of reasons why each needs publicity. For the sake of this explanation, we will assume that all businesses we are talking about are well-run businesses with high profits and good company missions and values.

Real Estate 52

Real Estate Small Business Agency Google 52

PR Fuel

AUGUST 19, 2021

The massive growth comes as businesses strive to recover from the COVID-19 effect. Business owners now realize the numerous benefits of media relations to boost brand awareness. It is also your ticket to receiving all the coverage you need for your small business by one source.

How To 105

How To Media Pitching Report 105

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. Looking to build brand awareness? Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

JANUARY 11, 2021

Are you ready for a new and improved year for your business? Welcome to 2021! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy. No business can survive on the same old practices forever. Set Realistic Yet Exciting Expectations.

Strategy 52

Strategy Groups Community Internal 52

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space. How to Build Your Brand. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Brand-to-brand collaboration.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

The ownership of so-called "smart" televisions - those with internet connectivity and streaming services - was around 80% in 2021 (21). She subsequently developed her own fashion brand and became a successful businesswoman. Charles Francis Jenkins, American inventor, engineer, and television pioneer.

Ethics 52

Ethics Communications Print Television 52