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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 188
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. How do you know what’s working?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370
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The Risks of Brand Stances on Political Issues

PRSay

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145
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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

5 solo PR pros share their predictions for the PR industry in 2021. When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. Read on for their helpful tips.

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3 Executive Communications Trends for 2024

Stern + Associates

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But the way executives communicate and the channels they use are always evolving.

Trends 117