PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean? A:ccuracy.

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. That is when one site links to your site – and doesn’t mention your brand by name. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse. Nerves are frayed.

Employee 155

Employee Crisis Reputation Creativity 155

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 120

Survey Communications Ethics Measurement 120

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “. Lack of employee experience”. 25% lack of employee experience.

Communications 149

Communications Survey Employee Measurement 149

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Communications Conversations

DECEMBER 9, 2021

Brands focused on using social to sell. In 2021, I’ve done a number of social media audits. In other words, brands aren’t seeing as many comments and shares as they would like. 3: In many cases, brands aren’t even engaging back! Engagements were the focus–no question. Advertising has taken over.

Social Media 169

Social Media Twitter Employee Trends 169

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. And, measure results in a variety of ways (i.e., But, will it continue in 2021? companies will have a need to use their corporate blogs yet again to update audiences on their safety protocols and measures. As was Walmart.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. How will that be measured? Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Reputation Us

MARCH 27, 2023

Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees. ESG can sometimes become good for the brand, but not foundational to company strategy. Some have cast ESG efforts as “greenwashing,” “purpose washing,” or “woke washing.”

Reputation 78

Reputation Corporate Survey Employee 78

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Maintaining synergy through employee comms. A New Year is the perfect time to reconsider your comms campaigns and building your brand’s reputation.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Reputation Us

NOVEMBER 15, 2021

The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. The private equity firm will merge all three companies under the Onclusive brand name. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021. This has fueled a smashing $5.8

Reputation 85

Reputation Technology Tools Data 85

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. It spent $40.5 It spent $40.5

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” The announcement noted it’s “product roadmap will continue to move swiftly with releases in the second half of 2021, with new social content, design improvements and analytics expected.”. Employee comms merger. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

NewsWhip

FEBRUARY 26, 2021

FEBRUARY 26, 2021. When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined.

Brand 78

Brand Branding Media Government 78

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2021, September 8). 2021, August 11). Southwest Airlines employees celebrate passenger’s 104th birthday. 3 Nordstrom, Inc. Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business also scored well among those who know it best: their employees. The study polled 33,000 respondents in 28 countries.

Government 138

Government Survey Ethics Media 138

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. Identify clear measures of success. Your brand must be present on social media, but it can’t “just be.” are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Create content with a purpose.

Social Media 62

Social Media Strategy Media Nonprofit 62

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. The initial acclaim grew into frustration when nothing changed.

Company 189

Company Employee Internal International 189

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. It raised $140 million in cash from an IPO in 2021. Notified said it can now monitor brand mentions on TikTok. Semrush seems to be acquisitive and is well funded.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. Media pulse.

Software 93

Software Banking Technology Data 93