Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 132

Survey Communications Measurement Internal 132

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

wiredPRworks

MARCH 10, 2022

With extensive experience in corporate communication and change management, she gets results through creativity, good questions, and active listening. Beth is a communicator, leader, advisor, teacher, and illustrator. She founded her own agency, Spencer Grace, and co-produces the Story Mode program with her good friend Jill Pollack.

Creativity 98

Creativity Communications Instagram Interviews 98

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company gives agencies a way to manage (and pay for) clients serving as experts. Michelle Garrett rounds up digital marketing advice for 2021. * * *. He joins from C3.ai

Pitching 151

Pitching YouTube Community Company 151

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. Roll out internally, first — before going external, make sure all employees are aware of the position and any actions the organization has decided to take. Take the lessons from 2021 to build a plan. Are they expecting you to issue a statement?

Employee 78

Employee Leadership Consumer Internal 78

Stephen Waddington

JULY 15, 2020

My hunch is that the 2021 survey will tell a different story. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Crisis Community 159

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. I use this tool with individuals that I coach and agency teams. Let me know.

Tools 115

Tools Publicity Ethics Google 115

The Hoffman Agency

AUGUST 17, 2021

By Cierra Nguyen, Intern. After spending three years at community college and two and a half years at San Jose State University, I graduated in the middle of a global pandemic. Also, I’m excited to mention my newest title, an intern at The Hoffman Agency! I also noticed that as an intern, my opinions and voice matter.

Internal 36

Internal International Interviews Agency 36

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. It raised $140 million in cash from an IPO in 2021. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”.

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? The service will no longer be available as of August 1st 2021 [sic].” According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. Give our services a try.

Pitching 90

Pitching Report Software Survey 90

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency.

Publicity 72

Publicity Ethics Training Education 72

Mark My Words

AUGUST 2, 2022

James Herring, an expert in consumer brands and PR, and co-founder of the agency Taylor Herring, said those figures matter. “If David Alexander, founder and managing director of the sports PR agency Calacus, said many brands have been slow to support on the whole and will be eager to catch up. We see it in the men’s game.

Sports 60

Sports Transportation Financial Television 60

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. Member engagement What’s your motivation to stand as CIPR President for 2021? I’m not afraid to ask for advice.

Meeting 96

Meeting Training Ethics Government 96

Shift Communications

JANUARY 3, 2022

As employees continue to look for opportunities to do more within their role, achieve internal mobility and/or find ways to pursue their passions (since the pandemic ignited pretty strong feelings of “living your best life”), learning a new skill(s) is one way they’re finding happiness in their current roles.

Technology 78

Technology Trends Employee Mobile 78

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. More than 20 city, state and federal agencies were involved. We view the building as a New York City community partner. We remember stories.

Crisis 87

Crisis Employee Trade Shows Local 87

Flatiron Communications

MARCH 13, 2021

We’ve seen big oil companies retain PR agencies to publicly tout their social good chops, while at the same time fund politicians and astroturfing initiatives that gloss over their misdeeds or support policies that do just the opposite. A tagteam w/ @KendallTTaggart @BuzzFeedNews : [link] — Zahra Hirji (@Zhirji28) March 12, 2021.

Policies 36

Policies Agency Ethics Government 36

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Highlight your leaders internally before promoting them outside the organization. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. The agency’s work is underpinned by data and research.

Financial 98

Financial Agency Publicity Case Study 98

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Watch webinar. Read transcript. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

FEBRUARY 11, 2017

marketers will spend $120 Billion on digital marketing by 2021. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Is your PR agency bring creative ideas to the table? If not, give our services a try. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. The cost of B2B marketing content. to approximately $5.5

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. The Israeli-based company was co-founded by Zach Cutler , who sold his PR agency to focus on building Propel. His former agency specialized in helping overseas companies gain traction in the U.S. Mark Weiner has joined Cognito , a marketing agency.

Software 122

Software Technology Advertising Advertising 122

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

The Hoffman Agency

MARCH 25, 2022

By Aliza Bolliger, Intern. Sometimes, I would come up with a random profession or ramble on about how I am trying out my choices at community college. Aside from that, I am excited to hone my writing skills, learn more about media relations and truly understand what it means to work in a tech-focused agency.

Industry 36

Industry Agency Storytelling Community 36

Mark My Words

FEBRUARY 15, 2021

Talented, eloquent and politically engaged, the 26-year-old Itoje is a perfect fit; Jay-Z’s juggernaut agency also represents footballer Marcus Rashford. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International.

Sports 60

Sports Government Agency Pitching 60