Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. I was surprised at how well these performed but then, there isn’t another publication that provides such a service.

SEO 101

SEO Software Resources Newspapers 101

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We It is amazing.”

SEO 131

SEO Measurement Television Google 131

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 93

Measurement Communications Survey B2B 93

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. what the public perceives your company is able to offer in the form of products and services).

Reputation 78

Reputation Corporate Insurance Insurance 78

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It’s a group created by Hard Numbers’ founder Daryl Sparey. Headcount reflects the scale.

Agency 117

Agency SEO Groups Energy 117

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

Onclusive

JUNE 24, 2020

Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. 8 Innovations in Public Relations Technology to Watch. See you next year! Image credit: Pixabay.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. Should the Public Relations Report to the CEO or CMO? PR Measurement: How is Communications Proving Value? I may add or remove resources over time. What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. In 2020, the company quietly went IPO raising $400 million. In remembrance.

Brand 149

Brand Branding Reddit Pitching 149

Practical Law Construction

FEBRUARY 9, 2022

December 2021 saw the publication of the independent review of public sector construction frameworks, commissioned by the Cabinet Office, and led by Professor David Mosey PhD. Mosey was given the brief of creating a new “Gold Standard” for public sector frameworks and framework controls.

Construction 52

Construction Publicity Policies Government 52

Sword and the Script

DECEMBER 5, 2023

is set to join a wave of other Canadian tech companies that went public during the pandemic, have seen their stock prices fall and fail to recover amid the tech downturn, and elected to go private once more,” according to reporting by Betakit , which covers Canadian tech startups. LLMs are at the heart of generative AI technology.

Software 132

Software Reddit Technology B2B 132

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. Who Does PR Report Currently?

Report 118

Report Publicity Survey B2B 118

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Below is the summary of news from the world of the PR technology vendors.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. By all public accounts I reviewed, the Notified was a bootstrapped company.

Software 115

Software Tools Publicity System 115

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2 PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000. Click To Tweet.

Blogging 80

Blogging Publicity Marketing Survey 80

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. Its view is that the public is fed up with authority and that this manifests itself as a collapse in trust. “We

Ethics 84

Ethics Government Survey Technology 84

Stephen Waddington

JANUARY 19, 2021

Galloway’s view is that the pandemic’s enduring impact will be an acceleration for technology, and no area of the economy will be left unchanged. The strong get stronger After a fall at the outset of the pandemic in Spring 2020, all the major UK and US market indices quickly recovered and continue to climb. We owe them a huge debt.

Retail 113

Retail Crisis Education Airlines 113

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. Everything is measurable and measured. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 106

Media SEO Analytics Analysis 106

The Hoyt Organization

OCTOBER 9, 2023

In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. With closed captions, viewers can watch your content in public spaces without needing to turn the sound on, which enhances the reach and engagement of your videos. of synthetic profile photos.

LinkedIn 92

LinkedIn Video B2B System 92

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

OCTOBER 22, 2019

The transaction is expected to close in the first quarter of 2020. Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 It is subject to approval by Cision shareholders.

Tools 60

Tools Enterprise Software Technology 60

Sword and the Script

FEBRUARY 15, 2020

That’s according to the State of Branding Report 2020 by Bynder. 43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 56% said public relations.

Study 78

Study Marketing Brand Branding 78

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Here’s this month’s PR tech sum. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Stephen Waddington

APRIL 23, 2020

Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. But as we saw in Cannes this year when ad agencies again won most of the PR Lions, public relations isn’t the only discipline that has recognised the power of earned. What’s your wish for the industry as we head towards 2020?

Interviews 115

Interviews Agency Industry Measurement 115

Waxing UnLyrical

DECEMBER 28, 2019

My three words are still my roadmap for 2020. It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. Prioritize self care.

Exercises 62

Exercises Measurement Enterprise Technology 62