8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Measure PR & Marketing on a Limited Budget

Glean.info Blog

A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Set goals that are easy to measure. Measure against goals.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. But new restrictions on public gatherings and social distancing guidelines left Alice’s Table struggling to figure out how to bring people together.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. PR:tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit.

PR 2020 vision – AI, professional development, measurement, purpose

Stuart Bruce

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce. CIPR corporate communications CSR Ethics Measurement and Evaluation PRCA public relations Technology

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

Glean.info Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. With this knowledge, it only makes sense that new technologies are being dreamt-up and created daily, supporting those looking to travel, helping them plan, save, stay safe, and ensuring they can truly have the world at their fingertips. These five travel platforms and technologies are necessary for anyone planning to take a trip.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

The VR/AR Measurement Challenge

Media Bullseye

As communicators begin to test the waters to see how and when they might use VR and AR technologies as part of their public relations plans, that persistent question has started to surface: “How the heck are we going to measure this?”. I’m sure that there are people out there who argue this is putting the cart before the horse—we need to understand the useful application of VR and AR before we can even think about tying it to business goals and determining how to measure it.

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […]. The post Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID appeared first on Agility PR Solutions. Public Relations PR measurement

How a PR Pro changed the measurement landscape

PR Daily

RELATED: Showcase your outstanding comms campaigns, events, publications and projects ]. Within a week I’d put together a business plan for a company built around measurement. I handed in my resignation, and launched the Delahaye Group, which was essentially the first company focused entirely on measuring PR. We would always begin with the client’s goals, frequently helping them translate them from vague statements into measurable objectives with quantifiable outcomes.

PR Measurement: How is Communications Proving Value?

Sword and the Script

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. On one hand, 86% of respondents measure at least “sometimes” and almost half (48%) measure “often” or “always.” One challenge with measurement is that everything doesn’t fit in a box.

Expert advice for measuring the ROI of public relations

PR Daily

Public relations and business growth go together like peanut butter and jelly. With public relations, it’s a bit less tangible. To further complicate things, measuring the return on investment (ROI) in PR is a seemingly herculean task. I hate to say it, but marketing directors and PR folks seem conflicted on measurement. Some are adopting the Barcelona Declaration of Measurement Principles. She agrees with Shonali on setting measurement goals up front.

Why It’s Hard to Measure PR in the First Place

Onclusive

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. From my own experience, I’ve observed that innovation is often linked with technology. Ken Makovsky is a trustee and former co-chairman of the Institute for Public Relations.

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software. The post Corporate communicators struggling with internal measurement—here are the obstacles appeared first on Agility PR Solutions. Public Relations measurement

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. The role of public relations is to increase awareness and shape perception.

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And yet, that’s not a precise measure when it comes to earned media.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. Let’s look at how to measure more thoughtfully.

Rick Liebling On The Power of 3: PR + Social + Tech

Onclusive

Interviews innovative technology marketing PR PR analytics PR measurement public relatons Rick Liebling social analytics technology UnmetricIt’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

And now, here’s this month’s PR technology summary…. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority. Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month.

Why PR and publicity should be considered separately

PR Daily

Here’s why many practitioners shun the word “publicity.”. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions. However, PR practitioners have been arguing about just what a public relations professional does—or doesn’t do—for as long as many can remember. Others find the nitpicking over the differences between PR and publicity to be the work of self-important hucksters. .

Everything is Measurable in PR

Shift Communications

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. It’s not worth measuring – but that doesn’t mean it can’t be measured. Why don’t more companies and brands measure PR and marketing?

How Can Public Relations Pros Monitor Public Opinion

5W PR

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics.

Measurement Challenges: How to investigate new platforms

Media Bullseye

So is it worth your time to investigate new technology and platforms? As far as what to read, pay attention to the large publications that tend to break tech stories to the mainstream—I recommend TechCrunch, Business Insider, and the Wall Street Journal , for starters. Advertising and marketing publications like AdWeek are also good. Measurement. By examining what business objectives are being addressed when proposing to use a new platform, you’ll know what to measure.

5 enduring functions of public relations

PR Daily

Our day-to-day work is fast and intense, and we must account for a dizzying array of new strategies, platforms and technological wonders. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Feedback and measurement. Now we can measure such factors as web traffic acquisition and behavior with accuracy. The post 5 enduring functions of public relations appeared first on PR Daily.

Fake news furor underscores need for human curation in media monitoring and measurement

Media Bullseye

While Facebook and Twitter must address how to avoid having their algorithms duped by purveyors of prevarication, public relations pros must also take notice of this phenomenon and determine how to best address it in their own media monitoring and measurement efforts. Indeed, when I founded CustomScoop in 2000, part of the motivation was to introduce technology to an industry that had long-relied almost solely on human labor to identify and deliver relevant news clips.

Three Signs You Should Invest in Measurement Tools

Shift Communications

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started. Here are a few of those questions you’re likely to hear if you don’t have a measurement plan: “What is the real impact of a media hit?”.

Measuring the Value of Earned Media

Cision

Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations. Additionally, measuring the impact of communications campaigns from awareness to revenue will reveal what works well and what doesn’t.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Planning and measurement are limited.

Advances in automation: how AI and automated technology are shaping medicine, journalism, and PR

Media Bullseye

This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. These advances allow industries to integrate automated, artificially intelligent technology into their work to enhance efficiency and accuracy. Medicine, journalism, and PR have seen advances in their industries as a result of AI and automated technology. Public Relations Technology Feature

Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

It’s a powerful example of modern marketing and public relations. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms. The reaction to public health issues such as e-cigarettes and the side effects of drugs has been analysed in a variety of ways.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

How to measure understanding with Google Analytics

Shift Communications

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” However, understanding is not something we can directly measure because we cannot see inside our prospective customers’ heads yet. In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived.

Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site.