Remove 2020 Remove Creativity Remove Local Remove Print
article thumbnail

Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Local economy is not as bad as it may look based on just the indicators. However, there has been a decline in this number by about 70% in 2020.

Marketing 108
article thumbnail

Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151
article thumbnail

Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

article thumbnail

Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. million fake accounts between October and December 2020. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre.

Publicity 128
article thumbnail

“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

Today, Traveler spans 87 local editions across the globe. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. . ” Local travel for a global audience.

Travel 96
article thumbnail

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

The fourth book, Celebrating BAME Talent is published today in digital and print formats. How would you recommend graduates from the class of 2020 get hired and get ahead? I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). The recruitment market is tough. Seriously. We recently recruited.