PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. Align political activity with corporate values.

Report 175

Report Company Government Conference 175

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. It was a well-paid, full-time position with great benefits.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report.

Journalism 157

Journalism Survey Ethics Report 157

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. This was up from 50% in 2020.”. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

MARCH 6, 2020

Garland Stansell, APR, PRSA’s 2020 chair. It is a challenge to cut through all the noise, which is why it’s important to provide access to reputable news sources and be available to field questions as they arise. Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted.

Communications 212

Communications Employee Crisis Policies 212

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is more important than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

Reputation Us

FEBRUARY 21, 2023

But content also includes your press releases, corporate communications and annual report. A 2020 report by the Content Marketing Institute (CMI) notes the top strategic goals that businesses achieve through content marketing are creating brand awareness (84%); educating their audience (75%) and building credibility and trust (65%).

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What’s different about that?

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

SEPTEMBER 13, 2019

Second, when original ideas are debated it can appear critical of the organisation and potentially to its reputation. Both candidates have focused on three broad themes: leadership in practice, training/education and CIPR membership. Issues and ideas It has been good to see a positive exchange of ideas during this year’s election.

Transportation 60

Transportation Groups Training Twitter 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Guarding their reputation and work also necessitates new patent/ copyright laws in place. Return of increased PR budgets.” ” ~ Prof.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders.

Software 121

Software Case Study Advertising Advertising 121

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PRSay

OCTOBER 27, 2020

Carolynn Johnson delivered what she called some “uncomfortable truths” during her General Session talk today at PRSA’s ICON 2020 virtual conference. During her talk, she discussed the “unchecked racism” in the United States as well as offered practical advice to address racism in corporate America.

Education 161

Education Conference Employee Policies 161

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Landis PR

NOVEMBER 27, 2023

He noted positive changes like that of Latin music, which grew 55% between 2020 and 2022. “I say this to you all not to be pessimistic, but because I am optimistic and hopeful,” he said. “In In fact, big problems demand big solutions, and big solutions need Latinos at the table.”

Industry 59

Industry Radio Community Consumer 59

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. W2O rebranding to Real Chemistry | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. They act as a common, corporate language. Thousands of these documents are published every day on newswires and websites.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. After all, we are all about credibility.

Corporate 338

Corporate Policies Groups Public Affairs 338