Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Social media breakup. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Personalize Your Marketing Efforts. Organize Your Email Campaigns. Until next time! Critical Mention.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Konnect Agency

FEBRUARY 10, 2020

Paid media comes with a high price tag. Paid partnerships with media outlets can range from just a few thousand for a social media post to beyond $100k+. Paid social media is also an effective channel that can net big results. To start, paid social media ads can cost as little as $1.

How To 72

How To Media YouTube Social Media 72

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020.

Viral 70

Viral Radio Media Sports 70

Buzzstream

MARCH 3, 2020

And, by 2020, it’s estimated that podcast listening will grow to 132 million people in the United States – that’s a lot of subscribers! . After the interview is live and published, the content doesn’t stop there. This additional content from another authority in the space helps you gain credibility with other podcasters, as well.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. World Bank forecasts a 5.2 billion in 2019 to USD 22.3

Brand 135

Brand Branding How To Radio 135

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Norton's Notes

JANUARY 25, 2018

Over the last few years, other channels such as Facebook and Twitter have been fighting to stay relevant with the introduction of video elements. I have mentioned Mark Zuckerberg and his mission to keep Facebook relevant before, in this post for example and I believe it’s even more obvious when it comes to video.

Video 38

Video Social Media Media Google 38

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

FEBRUARY 15, 2020

The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. The company hired a professional research firm and polled 1,000 marketers to draw its conclusions. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

PR 20/20

JANUARY 14, 2021

That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

MARCH 16, 2020

A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PST. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. View this post on Instagram. GatoradePartner.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

APRIL 12, 2022

That’s up considerably from the 50 customers it announced in at the end of 2020. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers.

Software 89

Software Pitching Measurement Enterprise 89

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Solo PR Pro

DECEMBER 22, 2020

In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer! Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Critical Mention

JANUARY 9, 2019

We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. And forget about Facebook altogether.

Trends 108

Trends Marketing Mobile YouTube 108

wiredPRworks

FEBRUARY 8, 2017

Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. Follow the conversation online via the #MACE17 hashtag, @MPIPotomac on twitter, MPI Potomac on Facebook , MPI Potomac on Instagram , and MPI Potomac on LinkedIn. Can You See 2020? Look ahead into 2020. Will you be at MACE?

Marketing 40

Marketing Conference Meeting Social Media 40

PR in High Definition

DECEMBER 17, 2020

Mental health was discussed more, social justice movements really accelerated, carbon emissions dropped at the height of lockdown, Animal Crossing had its time in the limelight, and most of us learnt how to make bread and other baked goods. Our words, especially on social media, can make a huge impact.

Trends 71

Trends Reputation Course Media Relations 71

wiredPRworks

APRIL 27, 2020

Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? “ Agencies and marketers alike are addicted to storytelling. Marketers have an addiction to storytelling. What is the power of Facebook?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? “ Agencies and marketers alike are addicted to storytelling. Marketers have an addiction to storytelling. What is the power of Facebook?

Storytelling 52

Storytelling Brand Branding Marketing 52

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. For most of 2020, b2b software has had about twice as much interest.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 70

Publicity Small Business Advertising Advertising 70

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Bite sized content. Why is this?

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices.

SEO 229

SEO Social Media Tools Google 229

Shift Communications

FEBRUARY 16, 2016

This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.”

Data 264

Data Leadership Tools Advertising 264

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. ” In Q1 of 2020, new leads increased 115 percent year-over-year. .” There are only 214 million for “b2b software.”

B2B 130

B2B Trends Video Course 130

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93