Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? And for many, transparency isn’t just about sharing your company’s views on social issues.

System 157

System Community Social Media Employee 157

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

MAY 15, 2024

Thus, the organization is “stealing the thunder” from media, activists, critics and others who might jump on the crisis news and drive a narrative that is even more damaging. Critical audiences today expect transparency from brands and those with whom they do business. What does this mean for crisis communications?

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

Social Media 104

Social Media Trends Media Reddit 104

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING. USP SHOWCASE. In their own survey of U.S. MORE PAID ADS.

Marketing 113

Marketing Instagram Media SEO 113

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. Four Reasons to Hire a Social Media Agency.

Social Media 59

Social Media Agency Media Community 59

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Prohibition’s social media trends in more detail.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Overlooked social network #1: Quora.

Social Media 121

Social Media Reddit Pinterest Communications 121

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Prohibition’s social media trends in more detail.

Social Media 62

Social Media Trends Media Instagram 62

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

JANUARY 7, 2020

Now, on to 2020! But, I’d love the chance to sit down and chat with her in 2020 (specifically to talk podcasting!). But, I’d love the chance to sit down and chat with her in 2020 (specifically to talk podcasting!). He works in social media in this town. Looking to cross paths with her in 2020.

Banking 78

Banking Airlines Social Media LinkedIn 78

Karen Freberg

DECEMBER 18, 2019

Can you believe 2020 is going to be here in just a few days?! This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. What am I doing for 2020?

Social Media 52

Social Media Media Video Course 52

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Like all social media networks, the platform is always updating to become more innovative, efficient and easier to manage.

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LinkedIn Video Social Media Film 62

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

Reputation Us

DECEMBER 9, 2020

In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” BE THE GUIDE.

Reputation 88

Reputation Brand Branding Crisis 88

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. They also displayed a rich understanding of the gaming community. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Is that good?

Report 108

Report Publicity Marketing Pitching 108

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. If you are a social media manager, your conversations are with influencers who are promoting your client’s product. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches!

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Prohibition

DECEMBER 17, 2020

Christmas adverts have been hitting our screens for weeks now and we always wait in anticipation to see what our favourite brands will do each year! We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. What a year it’s been!

Video 62

Video Social Media Creativity Community 62

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Our neighbors collectively donated $2,000. Custom Ink.

Company 156

Company Nonprofit Apparel Local 156

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Pitch podcasts by noon.

Analysis 147

Analysis Tools Software SMB 147

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213