Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

Study 129

Study Publicity Survey Internal 129

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Zach Cutler of Propel is one of them.

Software 147

Software Agency Pitching Analytics 147

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. Do sales and senior leadership embrace and support marketing’s vision and plans? This is because of the increasing popularity and credibility of video, where thought should be given to displaying more video in 2020.

Marketing 78

Marketing Comparison Video Survey 78

Konnect Agency

DECEMBER 23, 2019

Not only is it the last blog to close out our memorable 10 th year in business as a leading public relations agency , but it is the last blog of this decade in our Konnect Agency blogosphere. Our agency practice areas have expanded to include digital marketing , full social platform services, content creation, and so much more.

Leadership 52

Leadership Agency Blogging Course 52

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership. later as our roles evolve.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Nearly 70% of respondents said creativity is a higher priority in the era of Covid.

Creativity 94

Creativity Study Ethics Publicity 94

PRSay

NOVEMBER 4, 2022

Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. I was heartened when, more than a year into the COVID-19 pandemic, U.S.

Ethics 167

Ethics Social Media Education Resources 167

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 167

Crisis Ethics Publicity Marketing 167

ImPRessions - Crenshaw Communications

APRIL 1, 2021

Pretty impressive for an app that started only a year ago in March of 2020. ” Clubhouse can drive PR thought leadership potential for PR. For B2B tech clients in particular, thought leadership drives the right kind of visibility and is a big part of many successful PR campaigns. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Does it include thought leadership?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

SEPTEMBER 15, 2020

Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Why did you decide to pursue leadership roles within the Richmond Chapter , and also at the national level? It goes without saying, but 2020 has been a year like no other.

Meeting 157

Meeting Leadership Community System 157

PRSay

OCTOBER 12, 2021

I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. PR industry is made up of 83.6

Nonprofit 197

Nonprofit Financial Community Leadership 197

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. In early 2020, the company’s founder and CEO – Jorn Lyseggen – stepped aside. Cision shakes up C-suite again Cision has swapped out its leadership again. It’s gone from public traded – to privately held – twice in the same period.

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Michelle Garrett , PR consultant, Garrett Public Relations. The order of precedents of these methods is very similar to the last time this question was asked in 2020.

Survey 134

Survey Communications Measurement Internal 134

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Greg Beaubien is a frequent contributor to PRSA’s publications. Remaining authentic. Photo credit: Brian mcGowan.

Agency 117

Agency Crisis Communications Consumer 117

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

AUGUST 6, 2024

Prowly adds demographic data to media databases Most PR people have a broad sense of the audience a publication attracts – and what sort of reach it earns – but for most, it ends there. While most publications offer a media kit, these are usually gated, or you have to talk to a salesperson to get it. Mentions Acquire well.

Privacy 87

Privacy B2B Pitching Analysis 87

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. Business leaders who think great comms can solve poor leadership.”. As such, the value of PR and communications has grown in the eyes of business.

Communications 164

Communications Survey Education Leadership 164

5W PR

APRIL 29, 2020

Those strategies include everything from direct mail and public relations to social media and digital. Good leadership – The person, or team, in charge should be decided upon as early as possible so that all the departments know who to communicate with and there is no confusion later on. ?

Strategy 97

Strategy Communications Advertising Advertising 97

PRSay

JULY 29, 2024

His firm Burson — for which the agencies BCW and Hill & Knowlton recently merged and where duBrowa is now global CEO — is using cognitive and generative AI to uncover insights from that data, he said. Companies today “have mountains of data available to them, across every aspect of their business,” Corey duBrowa said.

Reputation 68

Reputation Data Agency LinkedIn 68

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 107

Marketing Newspapers Print Corporate 107

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon. We have two choices.

Government 131

Government System Crisis Corporate 131

PRSay

OCTOBER 8, 2018

Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. By 2020, just a year and change from now, the majority of the U.S. PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. And how far behind is the PR industry?

Conference 129

Conference Education Leadership Corporate 129

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. Thought leadership isn’t just for B2B brands. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . This was up from 50% in 2020.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 22, 2021

A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact. Following 2020’s dramatic events, expect more appreciation for getting input from many sources before making big and little policy decisions, as well as the ways to communicate them.

Trends 187

Trends Communications Skype Employee 187

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. I have even witnessed at least one agency who has taken this approach. They don’t tune-in to “Good Morning America” or the 6 p.m.

Television 158

Television Instagram Consumer Newspapers 158

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Greg Beaubein is a frequent contributor to PRSA publications. Visa CEO Alfred F.

Crisis Management 128

Crisis Management Crisis Employee Conference 128

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. Did I miss any platforms that you prefer?

Company 158

Company Nonprofit Apparel Local 158