Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Consider sending something that is trending, especially if you notice that it’s something a journalist covers often.

Report 206

Report Media Pitching Trends 206

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world.

Blogging 119

Blogging Case Study Journalism Resources 119

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics.

Strategy 103

Strategy Trends Storytelling Journalism 103

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” The Cision deal was announced in 2019 and closed this year. year-over-year.

Internal 147

Internal International Tools Software 147

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. So, content marketing does bring a level of credibility and it can help you earn more in the process. >>>Also

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019. Engagements to Christmas content in 2019. Not even late July, either.

Web 116

Web Data Trends Brand 116

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. There are several approaches to managing the challenges.

Media Relations 173

Media Relations Media Pitching Survey 173

Karen Freberg

AUGUST 11, 2019

I talked about the work I am doing with Facebook and of course the Educators Summit we had this year at Cannes Lions with these professors, and I do think this is a trend to note here for the upcoming PhD students here as well. It was a lot of fun! Thanks, TopHat! Impact of #SMprofs group. Being on the JPRE Board.

Conference 48

Conference Education Groups Journalism 48

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 a) The Best Time & Day to Send a Press Release [Updated for 2019] via Prowly.

Trends 60

Trends Media Report Technology 60

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. million of revenues, improving on 2019’s $10.2 You should look at some of the solutions on the grid if you are in the market for media monitoring. million of red ink on $92.01 PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Analyze trends in real-time. Top 14 Benefits of Social Media for Your Business – Search Engine Journal.

Social Media 52

Social Media Brand Branding Customer Service 52

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. There are applications in every industry and market. Let me know what you think. I’ll let you know how we get on.

Case Study 62

Case Study B2B Healthcare Energy 62

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. A big problem in marketing and PR is that we’re so busy, we’ve become conditioned to just cross things off the list when they’re done. That’s what content marketing is all about.

Media Relations 111

Media Relations Media Survey Pitching 111

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. on February 18.

System 78

System Facebook Twitter Software 78

Communications Conversations

OCTOBER 10, 2019

Marketing. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. While I think that number is very high, it’s also indicative of where we’re at in 2019. Among the areas where PRs said they would spend more: Video and visual comms. Social media.

Brand 79

Brand Branding Survey Conference 79

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. Check out Mindful Marketing Ads and Vote your Mind! ” 2.

Facebook 79

Facebook Social Media Government Employee 79

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. On one hand, dealmaking has brought sizable new competitors to the market. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

OCTOBER 15, 2019

That’s how important they are in 2019. Lean on trends, research and case studies. Paul, I thought I’d ask a few of them what they suggest for tips to reach media in 2019: Keegan Shoutz, PR, Best Buy. Paul Business Journal). A few ideas that have worked for me recently: Subject lines are everything.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019? Our 2019 initiative is to make Part II, and production is currently underway. Until next time!

Interviews 105

Interviews Ethics Government Internal 105

NewsWhip

JANUARY 16, 2020

2019 was a mixed bag according to the most engaged stories, but out of all news published in 2019, there were a few that reached stand out numbers and framed the narrative for the entire year. More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. Top 25 most engaged stories in 2019.

Web 103

Web Local Journalism Storytelling 103

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

SEPTEMBER 10, 2019

2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. The most covered IPOs in 2019 . ,,,The vast majority of the coverage did come on the web, as there was little to no chatter on native Facebook Pages about IPOs this year.

Pinterest 23

Pinterest Web Facebook Data 23

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. That’s up from 68% in 2019 and 51% in 2018. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). 1) The top challenges in journalism. Some 400 “U.S.-based

Survey 91

Survey Journalism Study Pitching 91

Doctor Spin

NOVEMBER 22, 2023

A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2019, April 15). Organization Development Journal. 2 Firth, J., Steiner, G.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 98

Survey Media Relations Corporate Communications 98

PRSay

MAY 6, 2019

Artists also need a creative, original marketing strategy. With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. ” This is an expanded version of a piece that first appeared in May 2019’s Strategies & Tactics.

Radio 111

Radio Marketing Video Writing 111

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? Two percent, right?

Study 92

Study Marketing Data Analysis 92

PRSay

MAY 6, 2019

Artists also need a creative, original marketing strategy. With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. ” This is an expanded version of a piece that first appeared in May 2019’s Strategies & Tactics.

Radio 60

Radio Marketing Video Writing 60

PRSay

MAY 3, 2019

Artists also need a creative, original marketing strategy. With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. ” This is an expanded version of a piece that first appeared in May 2019’s Strategies & Tactics.

Radio 60

Radio Marketing Video Writing 60