Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? Brands can leverage their content via social media channels and invite their followers to contribute. Photo courtesy of Pexels. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

NewsWhip

SEPTEMBER 26, 2019

2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement.

Social Media 127

Social Media Media Instagram Facebook 127

Sword and the Script

MAY 19, 2020

In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%. My presentation will focus on ways to use Twitter to earn media coverage.

Media Relations 200

Media Relations Twitter Media Survey 200

Communications Conversations

JUNE 14, 2019

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? Implied in that comment are the following sub-questions: Where do these social media teams sit in the organization?

Resources 92

Resources Social Media Media Measurement 92

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? News releases and their place in 2019. What would you drop and why? Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Social Media Marketing World. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Content Marketing. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world.

Blogging 119

Blogging Case Study Journalism Resources 119

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Need help with marketing or PR? Why Media Relations is Harder. Try our services.

Media Relations 173

Media Relations Media Pitching Survey 173

Critical Mention

JANUARY 30, 2019

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube is the second most popular search engine in the world (Search Engine Journal).

YouTube 91

YouTube Radio Analytics Television 91

Stephen Waddington

DECEMBER 30, 2019

PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Here are a few data points that drew my attention: Market size and scope : “$4.5 Burton-Taylor estimates the business unit had 2019 revenue of $10.7

Internal 147

Internal International Tools Software 147

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 2: Content marketing doesn’t yield credibility. Myth 5: White papers are content marketing.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. million of revenues, improving on 2019’s $10.2 Meltwater says “acquisition is part of Meltwater’s growth strategy, which involves investments and acquisitions in the social media segment.

Media 106

Media SEO Analytics Analysis 106

Karen Freberg

AUGUST 11, 2019

As many of you know, we have a Facebook group that is dedicated to share, engage, and help each other out when it comes to teaching social media. One project I was able to share at AEJMC was my influencer marketing assignment I had my students work on last year for the Breeders’ Cup. Thanks, TopHat!

Conference 48

Conference Education Groups Journalism 48

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019.

Web 116

Web Data Trends Brand 116

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. It’s been hard to find news feeds recently that haven' featured Facebook.

Facebook 79

Facebook Social Media Government Employee 79

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

AUGUST 17, 2019

And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. Digital marketing spend tallied up at around $629 billion in the US in 2018. Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’! Media does not want outside input.” If media relations is hard, so too is journalism and reporting. That’s what content marketing is all about.

Media Relations 111

Media Relations Media Survey Pitching 111

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. And do you see this specific audience (PR, marketing, comms) growing?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. There are applications in every industry and market. Let me know what you think. I’ll let you know how we get on.

Case Study 62

Case Study B2B Healthcare Energy 62

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. Measuring the flight to quality.

System 78

System Facebook Twitter Software 78

Communications Conversations

OCTOBER 10, 2019

Social media. Marketing. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? 1) The risks of disinformation in business.

Film 86

Film Ethics Employee Data 86

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. I became a social media professor in this decade.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85