Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 118

Study Survey Infographics B2B 118

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? Catch up on what you missed before you set your marketing intentions. Best of luck in 2019! Best of luck in 2019! ??. 12 Ways to Apply Structure and Meaning to Marketing Data. 5 Lessons Learned from Content Marketing World 2018 #CMWorld.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Prohibition

APRIL 28, 2019

Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign. The landing page had three key elements – the videos of the academics, an infographic.

Internal 54

Internal International Infographics Video 54

Prohibition

APRIL 28, 2019

Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign. The landing page had three key elements – the videos of the academics, an infographic.

Internal 48

Internal International Infographics Video 48

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. Infographic via Deposit Photos.

Video 57

Video Marketing Mobile YouTube 57

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more.

Analysis 95

Analysis Infographics Internal International 95

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . Use analogies — especially visual analogies — to break down a complex story.

Local 80

Local Storytelling Infographics Resources 80

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Study the media.

Survey 78

Survey Media Relations Report Media 78

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. What Is a Press Release? Establishing Media Relationships.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

DECEMBER 18, 2018

4) Has digital blurred the lines between PR and marketing, or even, PR and editorial? I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. >>> Also see: Marketing Increasingly Looks more like PR.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” They’re ceding the field to marketing.” Images and infographics are an excellent way to provide context to your news story.

Pitching 85

Pitching Survey System Technology 85

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. Contextual relevance speaks directly to content marketing. Do your clients see the value of content marketing? Backlinko SEO Marketing Hub. The Basics.

Engineering 45

Engineering SEO Google Web 45

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic. Infographics. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content. Case in point?

B2B 89

B2B Report Survey Marketing 89

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. MD Financial’s Medical School Cost Calculator.

Banking 111

Banking Content Marketing Examples Industry 111

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. We transitioned into a health innovation company.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing. Data for this report was compiled in November 2019.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

MARCH 13, 2019

So if you’re a marketer or editor trying to keep your team on task, here are a few rules that will help. Members of our marketing team meet every Monday to brainstorm story ideas, so the pillars offer helpful boundaries. Here’s what the themes looked like for Q1 2019: January: ROI. Sketch 3 months out.

Meeting 111

Meeting System Writing Exercises 111

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Encouraging any group of employees to march in step is difficult.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111