Sword and the Script

MAY 4, 2021

In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts. click image for higher resolution — and animation) .

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. At Crenshaw we’re fortunate to have some amazing clients who really care not only about their company and employees, but also care about us!

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. 9) OnePitch analyzes 1,000 pitches for trends. 10) PE firm completes $2.7

Software 103

Software Analysis Data Tools 103

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. Full report: 2019 Global State of the Media Report by Cision (reg. So, what’s PR to do about it?

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

JANUARY 17, 2023

Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Products: contact management, email distribution, pitch analytics. one pitch”) to more of an outreach tool.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The report is based on a global survey of its employees. Pitching on Fridays. “We earned $13.9

Software 86

Software Pitching Internal International 86

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training.

Marketing 169

Marketing Employee Content Marketing Training 169

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product. million of red ink on $92.01

Media 108

Media SEO Analytics Analysis 108

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 156

Software Tools Print Technology 156

Doctor Spin

FEBRUARY 22, 2024

Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement. link] Most organisations have employees. link] 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K.

Company 151

Company Tools Technology Software 151

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). I was filled with job opportunities every week and would occasionally feature a job seeker in a section of the newsletter called the One Paragraph Pitch (OPP). I was elated.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. I wrote a briefing on the product in 2019 , and looked like a good tool, but expensive and really geared for big brands. PRgloo was funded with bootstraps. Who will lead the new company?

Reputation 86

Reputation Technology Tools Data 86

Buzzstream

MAY 2, 2024

And I’ve wanted to start Positional since 2019. And so even back in like 2019, Matt and I had. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. What can you tell us about your new SEO tool, Positional? Thanks again so much.

Internal 118

Internal International Insurance Insurance 118

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Newsrooms in the U.S. What Is a Media List?

Media 52

Media Newspapers Pitching Blogging 52

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. When asked, “Why?”

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. NASDAQ: INOD ).

Pitching 61

Pitching Analysis Report Video 61

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Doctor Spin

JANUARY 27, 2022

I don’t know if the pitch will result in a full-page article or not. 4 In 2019, PR ranked eight out of the 10 most stressful jobs in the US. 6 PR blogger Jessica Pardoe points to a UK survey taken in 2020, in which 58% of over 2,000 employees reported some form of stress at work, and almost 70% had experienced it in general.

Publicity 52

Publicity How To Industry Study 52

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. He came to us asking for representation,’ says Yormark.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

DECEMBER 10, 2019

21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” These folks want to talk about their needs outside the scope of actual pitches. 27) Executives and employees as the way through the clutter. Jessica Lawlor | Jessica Lawlor & Company. Image credit: Unsplash.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JULY 23, 2019

That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. The elevator pitch for my role at North Highland is easy: if it touches the internet on behalf of the firm, I probably have something to do with it.

Marketing 66

Marketing System Groups Analytics 66

Sword and the Script

NOVEMBER 5, 2019

One was TrendKite, which was acquired by Cision in January 2019. Cision has until November 12, 2019, to shop for a better acquisition offer and the deal with the Platinum affiliate is subject to shareholder approval. was previously acquired by Cision in January 2019 for an estimated price ranging between $122-$222 million.

Internal 64

Internal International Data Media 64

Burrelles Fresh Ideas

JUNE 6, 2023

Humans and machines working together; what the future might hold As these AI tools rapidly evolve, there is already rumbling in the marketing and communications industries about machines replacing employees as companies look to cut costs. I have been playing in this new field since 2019 and the working model remains the same for now.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Full-time employees have a tendency to take brand messaging for granted. Style guide and pitch guide. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

NewsWhip

MAY 27, 2021

If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78