Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Every employee needs media training. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. 9) OnePitch analyzes 1,000 pitches for trends. 10) PE firm completes $2.7

Software 104

Software Analysis Data Tools 104

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Top publishers they’ve written for (linked). Journalists see right through it.

Company 154

Company Tools Technology Software 154

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 159

Software Tools Print Technology 159

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. I wrote a briefing on the product in 2019 , and looked like a good tool, but expensive and really geared for big brands. PRgloo was funded with bootstraps. Who will lead the new company?

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). I was filled with job opportunities every week and would occasionally feature a job seeker in a section of the newsletter called the One Paragraph Pitch (OPP). I was elated.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? I don’t know if the pitch will result in a full-page article or not. Was the coffee machine broken this morning?

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. These folks want to talk about their needs outside the scope of actual pitches.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is data from We Are Social’s Digital 2019 Global Digital report. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

NewsWhip

MAY 27, 2021

If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. 3) lack of employee experience (25%). Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. I’m open to pitches on these, but please read this first. Case in point? Those interactions are composed of both human and digital touches. Image credit: Pexels.

B2B 122

B2B Marketing Survey Software 122