PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. Anne is a former President of the CIPR and a past Chair of the Global Alliance of PR and Communication Management. The #AIinPR panel expects to publish a report in Q1 2019.

Ethics 60

Ethics Technology Analysis Tools 60

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. He is also a person with exceptionally broad cultural knowledge.

Radio 59

Radio Ethics How To Writing 59

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? I ended up retiring in 2019, moved to Cincinnati, Ohio, and I’m now working for the IRS. What is the most difficult ethical challenge you ever confronted? It’s amazing. Get some good advice.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. As a communications pro, you are generally privy to conversations the rest of your peers are not. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Third largest in the U.S. Prowly adds media monitoring.

Software 86

Software Pitching Internal International 86

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

JULY 30, 2019

To kick off MAICON 2019, Paul Roetzer hit the audience with a stat that proves why it’s important to become and AI pioneer. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. His advice?

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. UI getting better.

Case Study 118

Case Study Software Data Web 118

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120

Maxim Behar

JANUARY 18, 2023

All technology development is actually happening in Bulgaria. He wasn't very happy that we were doing a Communication Forum on the back of the World Economic Forum because we did it right after. Maxim: It was released late 2019 in America and a few months later in Iran, which surprised me. Bulgarian company!

Government 72

Government Education Course Ethics 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

OCTOBER 15, 2023

Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. Maxim: The vise that I used for 5 years is in my room in the office of M3 Communications. So I became a person of communication. So 6 Bulgarian companies got their business ethics standard.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 121

Survey Measurement Public Affairs Storytelling 121

Critical Mention

AUGUST 26, 2018

Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Navigating the Ethics of Artificial Intelligence. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

Survey 93

Survey Journalism Study Pitching 93

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Jake Wallace , senior marketing communications specialist, Trimble Transporation. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. According to Ofcom’s Communication Report 2018 , lower-income households and over-54s are less likely to have smartphones, laptops and tablets, but are as likely to have a TV. It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

Publicity 128

Publicity Government Guidelines Facebook 128