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Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee.

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ReputationUs’ Casey Boggs Speaks at PRSA’s CommCon 2019

Reputation Us

On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. ” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilities. .” Employee Engagement. Community Relevancy.

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Can rebranding reshape your reputation? 

PR in High Definition

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? Whatever reason a company chooses to rebrand, it can reap many reputational rewards, but also faces multiple risks if not done right.

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7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you. Reputation is what others (e.g.,

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By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

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Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. The scientific study conducted in February 2019 specifically surveyed residents in Oregon. REPUTATION: BY THE NUMBERS.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

It’s come to the point where before communicating, many companies even weigh how an announcement will affect “The Left” or “The Right” and the consequences. One thing is clear: it’s a new business environment when it comes to communicating. And how can you do so in a way that enhances, advances and protects your reputation?