Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. For a full list of our awards visit here. What will I get at Prohibition?

B2C 133

B2C Healthcare Training Agency 133

Onclusive

DECEMBER 6, 2019

When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment.

Training 399

Training Video Analysis Data 399

PR 20/20

MAY 8, 2019

More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’re doing this in three primary ways: Marketing Artificial Intelligence Institute.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

DECEMBER 2, 2018

Terence Murray worked as a professional editor in London publishing agency for four years. Now he is a freelance journalist and develops a wide range of content. The post 2019 Marketing Strategies for Small Business Owners appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Small Business 72

Small Business Strategy Marketing Instagram 72

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday.

B2C 100

B2C B2B Agency Training 100

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. At the PRSA 2019 International Conference , Oct.

Storytelling 136

Storytelling Video Strategy Analytics 136

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 110

Media Relations Media Survey Pitching 110

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions).

Writing 177

Writing Pitching Report Industry 177

Stephen Waddington

JANUARY 31, 2019

It’s the reason why blogging continues to be used as a form of content marketing in the corporate space. My own agency Metia uses a blog to share the expertise of practitioners and our work. Blogging in 2019 needs to be combined with a distribution mechanism such as an email list or social media.

SEO 113

SEO Community Blogging LinkedIn 113

PR 20/20

JANUARY 31, 2019

The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Augmented Intelligence: The Exponential Marketer , Nikos Acuña, Chief Visionary, Sizmek.

Conference 77

Conference Case Study Marketing Analytics 77

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

5W PR

APRIL 28, 2022

The content may generate leads, but the team should be well-prepared to follow up on them. Focus on Content Marketing. Content marketing is crucial in getting leads to the sales stage. By providing the audience with consistent and credible content, a business builds its brand and legitimacy.

Marketing 88

Marketing Government Guidelines Education 88

Communications Conversations

MARCH 6, 2020

For starters, the survey found that a full 57% of respondents got a 1-3% salary increase in 2019. Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? What am I talking about? I’m so motivated just hearing that number! I mean, we’re talking about $300-400!

Employee 78

Employee Insurance Insurance Real Estate 78

Sword and the Script

OCTOBER 3, 2020

That’s the theme for this week’s Unscripted Marketing Links – an occasional roundup of three ideas I’ve poured over and present here for your perusal. >>> >>> Can your agency bring big ideas and execute? trade show market will be cut in size by almost two-thirds this year.” Give our services a try.

Trade Shows 105

Trade Shows B2B Marketing Conference 105

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. In his spare time, Eric loves to play as much golf as possible at courses across the country. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. Agency executives. Who Should Attend? Vice Presidents.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. req.) – by BMV a digital agency in Boston. So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR More than half, 503, work on the agency side, while 334 reported being in-house. What are the new services?

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”.

Employee 147

Employee Print Writing Survey 147

Communications Conversations

JULY 26, 2018

Unfortunately, I see very little of that on today’s marketing/communications teams. Especially (sadly) on the agency side. Another article I read last week claimed 65 percent of marketers plan to increase their martech spend in the years ahead. And, like I said, agencies aren’t of much use here either.

Technology 84

Technology Social Media Tools Trends 84

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

PR 20/20

JULY 9, 2019

Assets are existing strengths that can accelerate marketing success, while liabilities are weaknesses that require additional resources to build up and improve. By evaluating and scoring these elements, you can: Devise marketing strategies. Select the right marketing agency partners. 31, 2019. The Bigger Vision.

Marketing 66

Marketing Resources Technology Tools 66

Tribe Builder Media

APRIL 28, 2019

Related: 18 Content Marketing Resources for Proven Results in 2019. In this article in Entrepreneur Magazine our CEO shares strategies to maximize your earn media coverage. Related: 4 Tips to Launch Your First Effective PR Campaign. Photo by Sam McGhee on Unsplash.

Strategy 40

Strategy Brand Branding Media 40

Tribe Builder Media

APRIL 28, 2019

Related: 18 Content Marketing Resources for Proven Results in 2019. In this article in Entrepreneur Magazine our CEO shares strategies to maximize your earn media coverage. Related: 4 Tips to Launch Your First Effective PR Campaign. Photo by Sam McGhee on Unsplash.

Strategy 40

Strategy Brand Branding Media 40

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. Agency executives. Who Should Attend? Vice Presidents.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. 63% said external advertising media and digital agencies. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution).

Report 116

Report Publicity Survey B2B 116

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 71

Survey Technology Corporate Financial 71