Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 161

Software Tools Print Technology 161

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. The web is a social space. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.” Snap, Facebook Stories and Instagram Stories are all examples of this format.

Privacy 72

Privacy Web Facebook Film 72

OnePitch

APRIL 26, 2022

During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. It started up in 2018. So we kind of scour the web and try to find great deals, great value, and just great products that people might want to buy. “??It’s

Comparison 52

Comparison Pitching Meeting YouTube 52

The Proactive Report

JULY 20, 2016

What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). And pitch content to influencers other than the mainstream media. Digital PR has a lot to offer in this regard. We can create excellent written content.

Google 100

Google SEO Study Digital PR 100

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. What I saw was quite impressive. It’s the basis for this PR tech briefing. click any image for higher resolution). 1) Overview of Notified. 9) PR tech assessment.

Software 119

Software Tools Publicity System 119

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Unlike email, web pages are indexable on search engines, driving traffic to your site. This revised article has been published before on PRdaily.com on July 9, 2018. How to stand out? Here are a few tips: 1.

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Wikipedia Writing Video Report 103

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. BuzzSumo introduces journalist profiles. Journalists see right through it.

Company 156

Company Tools Technology Software 156

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here. Also, please read the Pitches! Could Google build an index like this?

Case Study 119

Case Study Software Data Web 119

PR 20/20

SEPTEMBER 25, 2018

It’s easy to get caught up in visuals, such as the interactive elements that can make you feel like your website is living in 2118 when everyone else’s is in 2018. Think of your website like an elevator pitch. According to Statista , 2017 was the first year a majority of all web page visitors were on mobile (50.3%).

Mobile 72

Mobile Web Trends Radio 72

Beyond PR

JUNE 20, 2018

Your website and email pitch template and other collateral? You could pick a new stock image every month or so and have your web team swap it out for you — that’s certainly better than nothing — but there’s an even better way to keep visitors interested. And, therefore, they aren’t worth our actual, conscious attention anymore.

How To 40

How To Marketing Web Course 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Solo PR Pro

MAY 1, 2018

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. How was she going to make it rain? Services are sold differently than products.

How To 40

How To Case Study Technology Conference 40

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 201

Writing Communications Marketing B2B 201

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 180

Survey Marketing B2B Study 180

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It built its own web crawler and put a lot of emphasis on earned media attribution. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 99

Survey Journalism Study Pitching 99

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Not defining your target audience.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. Indeed, I’ve lost track of how many times I had a pitch declined by a media outlet, turned it into a blog post, watched it take off, and wound up with a link or mention from that publication anyway.

Marketing 199

Marketing Content Marketing Data Social Media 199

Flatiron Communications

NOVEMBER 10, 2018

For those who follow my social streams, you’ll know I spent the better part of last week in Lisbon attending the massive Web Summit. Peter Himler (@PeterHimler) November 5, 2018. It’s also two minutes from the Rossio metro stop, which is a 20-minute ride on the Blue and Red lines to th Web Summit.

Conference 34

Conference Web Hotels Enterprise 34

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. The company does not field its own web crawler, so it gets all its content through partnerships. They’ll know their costs for media monitoring upfront and can put that in their pitch. Both come with experience in this vertical.

Tools 163

Tools Media Software Analysis 163

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. 1) How would you characterize the state of marketing infrastructure in 2018? You don’t need to be a big shot so send us a pitch !

Marketing 63

Marketing Technology Data System 63

Sword and the Script

DECEMBER 10, 2019

These folks want to talk about their needs outside the scope of actual pitches. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). December 2018: 20 Insightful PR and Marketing Predictions for 2018. Predictions 2020 (Forrester).

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Deirdre Breakenridge

APRIL 15, 2019

When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. Today, it’s not that simple. Journalists take note.

Media 268

Media Data Google Report 268

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives.

Software 106

Software Analysis Data Tools 106

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy.

Social Media 98

Social Media Marketing Media Creativity 98

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. This will be similar to what happened to mainstream media when the web and digital really took off. Predictions posts around the web.

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

MAY 5, 2016

But for us, there is no down time between Winter and Summer Olympics, so while we are fully entrenched in Rio right now, we also have our eyes on PyeoungChang 2018 and Tokyo 2020. While it may be tempting (or your client may expect) to pitch national outlets first, building and executing a successful PR plan needs to start with local media.

Sports 60

Sports Pitching Print Local 60