Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 111

Media Relations Media Survey Pitching 111

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder? Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Agility PR Solutions

JANUARY 17, 2019

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019. Here’s a look […].

Trends 84

Trends Media Technology Report 84

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. 2018 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media.

B2B 85

B2B Media Survey Advertising 85

Bianchi Biz Blog

MAY 6, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I joined my university’s newspaper as a reporter in 2018. I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. Any pet peeves with PR people?

Meeting 76

Meeting Media Pitching Newspapers 76

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. The 2018 JOTW Communications Survey from Frank Strong. Is Media Relations Getting Harder?

Survey 86

Survey Public Affairs Corporate Trends 86

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Additionally, she serves as the president of the Chicago chapter of Black Public Relations Society. Register with SXSW PanelPicker and become a part of the experience.

Conference 164

Conference Technology Mobile Analytics 164

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Public Relations Society of America (PRSA) International Conference. Date: March 21, 2018. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 21, 2021

Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? In 2018, I co-authored a project on the nation’s pedestrian safety crisis. I love stories on business trends. I am constantly looking for fascinating stories on how business is changing. What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Also see these related posts: Is Media Relations Getting Harder? Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 74

Corporate Communications Survey Employee 74

ImPRessions - Crenshaw Communications

MAY 22, 2018

Two of the biggest 2018 marketing trends in B2B involve the creation of more marketing content and the personalized delivery of that content. Pitching to trade media satisfies both trends, by assisting in the creation of relevant content and its most appropriate audience.

Pitching 168

Pitching Real Estate B2B Journalism 168

Inbound PR

APRIL 17, 2018

It's the UK PR industry's longest-running and most authoritative research study into public relations practice that delivers industry-leading data on the trends, issues and challenges impacting PR. Elements of these activities, as well as social media relations, are at risk of automation. I cover the research every year.

Study 49

Study Media Relations Industry Trends 49

Shift Communications

OCTOBER 19, 2018

Watch what they chat about collectively and look for trends, hashtags and commonly shared items to see what’s gaining ground and attention among your industry leaders. The second thing to do is look at three Google tools : Google News , Google Trends and Google Alerts. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today.

Transportation 68

Transportation Google Trends Tools 68

PRSay

MAY 24, 2021

While the trend toward nonprofit news makes sense given corresponding decreases in advertising revenue, it also represents an opportunity to create news organizations that are independent of the influence of advertisers or large corporate owners. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are the latest PR Trends? One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Bianchi Biz Blog

OCTOBER 11, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I have been in journalism since I graduated from Southern Illinois University in 2018. Kristen Strakalaitis is the morning host of First Shift at Automotive News. How long have you been in journalism and how did you get started?

Automotive 63

Automotive Meeting Media Journalism 63

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

SEPTEMBER 27, 2017

Strategies can also include personal appearances and in-store events, location-based influencer campaigns and media relations work driving traffic to your partners’ websites. 5W client, It’s a 10 Haircare recently sponsored the 2018 Miss America Competition. You’re Sponsoring an Event. You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Measurable.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Analysis: Customer experience or CX is one of the hottest trends in business at the moment.

Technology 128

Technology Study Communications Survey 128

Sword and the Script

AUGUST 28, 2018

One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. Finally, the pivot from “contributor” to “influencer” is subtle, but it’s a nod to a growing trend of influencer marketing. This Startup Intends to Buy a Media Publication.

Technology 66

Technology Advertising Advertising Community 66

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. One PR strategy that gets at those goals revolves around media relations. So let me get this straight. Driving leads. Getting placements.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Agility announced it can now “monitor global podcasts in six different languages” as part of its media monitoring software. Both are designed to apply marketing lead attribution techniques to media relations. New PR tech.

Pitching 89

Pitching Report Software Survey 89

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I moved into B2B publishing specifically in 2018. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. Finish this sentence: If I am not reporting, I am ….

Technology 93

Technology Meeting Media Analytics 93

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113