The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. SEO/SEM Marketing.

Study 100

Study Analytics Software Data 100

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Talk to your SEO and Web team. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. It’s that time of year again.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. What’s your reading on the industry’s ability to measure its success? What’s your reading on the health of the PR industry market?

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO. The rule is: if you can’t measure the results, eliminate it. – paying for leads.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Share this with everyone involved in keeping track of clips because without it you may not be able to measure your success at all.

Data 120

Data Measurement Examples Tools 120

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Brandwatch is becoming a powerhouse for data-led insight after acquiring Crimson Hexagon in October 2018.

Survey 68

Survey Enterprise SEO Web 68

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. What’s your reading on the industry’s ability to measure its success? Our estimated value of the total industry is $15.5

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Or, publish a formal case study and use the asset in both marketing and sales efforts.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The conference will be held in Cleveland, Ohio, July 2019. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. It’s free. Image from TEKsystems.

Analytics 228

Analytics SEO Infographics Software 228

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. SEO and AdWords. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews. Did you hear the one about LA-based musician Jered Eames organising an entire European tour for his band Threatin by faking a huge online following?

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year. VC investment grew to $7.2 Indeed, I agree.

Agency 92

Agency Trends Marketing Survey 92

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The conference will be held in Cleveland, Ohio, July 2019. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 40

Conference Marketing Analytics Case Study 40

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Brand purpose has been percolating in the most inner circles of marketing buzzspeak for years now, but in 2018, it really took over. A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). Marketing Measurement Statistics. 59% of respondents believe their budget will increase over the next year [2018]. Those categories are: Content marketing statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 22, 2020

PR takes on content and SEO duties. “PR In a survey of 3,700 global marcomm professionals, a new report from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.”. Source: PR Measurement ). Separately, U.S.-based

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. It’s a brutal level of abstraction.

Google 119

Google Data Government Social Media 119

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 3, 2020

We analyzed over 55470 press releases sent in 2018 & 2019 by our users using Prowly and checked when respondents opened them…The best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: PR Measurement: A Pulse Check on How Communicators Show Value. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JANUARY 2, 2019

Set goals and KPIs and measurement framework. Perform an SEO analysis and craft an SEO strategy. The content that performs well in 2019 will look a lot like the content that performed well in 2018. I highly recommend you check it out. The seven key components are: 1. Understand your audience and the challenges they face.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Q24) Which corporate executive suffered the greatest loss in reputation in 2018? Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results.

SEO 153

SEO Engineering LinkedIn Analytics 153