Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. within agencies, although this is down from 21% in 2018.

Interviews 60

Interviews Agency Industry Measurement 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The conference will be held in Cleveland, Ohio, July 2019. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The conference will be held in Cleveland, Ohio, July 2019. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year. VC investment grew to $7.2

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JANUARY 2, 2019

The idea was to create transparency across the industry and help freelance creatives negotiate. Set goals and KPIs and measurement framework. Perform an SEO analysis and craft an SEO strategy. The content that performs well in 2019 will look a lot like the content that performed well in 2018.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91