PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands.

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

Communications Conversations

MARCH 28, 2018

But, here was the creative twist. But, like I said above, it’s the kind of content that captures peoples’ attention on the social web in 2018. The livestream featured the two guitarists, but it also included two other folks who may or may not have been HRB employees. Get more mileage from your live video streams.

Social Media 95

Social Media Marketing Media Facebook 95

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. Now, we can measure web traffic acquisition and behavior with accuracy. creative ideas and execute them? You can subscribe here. Talk to Us

Software 98

Software Comparison Measurement Content Marketing 98

Presspage

JULY 25, 2018

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. Unlike email, web pages are indexable on search engines, driving traffic to your site.

Wikipedia 103

Wikipedia Writing Video Report 103

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. Emily Myers Duke (EMD): January 2018 — celebrating five years this month! I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc. Brandon Lee, Sequence Strategies.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

SEPTEMBER 30, 2017

B2B Content Marketing 2018 – Benchmarks, Budgets & Trends – North America from MarketingProfs. The latter blasts content all of the web, while the former is a dedication to publishing quality content, in the same place, and consistently over time. Also see: Marketing Strategy: The Looming Knowledge Crisis.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Seems to me there’s a lot of overlap between Talkwalker and Meltwater. Kinetiq is better known for broadcast monitoring and will use Blackbird technology to detected mis-, mal- and disinformation in broadcast and podcast media formats.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. If there’s a macro trend that stands out for me in this survey, it’s that content marketers are going to have to up their game significantly in 2018.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). Click To Tweet.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

APRIL 14, 2021

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. Chrome currently fields more than half of all global web traffic. In the U.S., What will change for brands.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Well, in a word, chaotic.

Marketing 63

Marketing Technology Data System 63

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video explosion to continue well beyond 2016. Next year” is only some 43-days away.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 24, 2019

Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 15, 2021

Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. This will be similar to what happened to mainstream media when the web and digital really took off. Predictions posts around the web.

Marketing 174

Marketing Employee Content Marketing Training 174

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. Granted, there will always be some aspects that have to wait until you are inside the calendar year of the Games.

Sports 60

Sports Pitching Print Local 60