Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report.

Industry 253

Industry Communications Measurement Technology 253

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 21 to 22 March – World Communication Forum , Geneva. 6 to 9 August — Association for Education in Journalism and Mass Communication, Public Relations Division , Washington DC.

Publicity 68

Publicity Conference Internal International 68

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 111

Trends Crisis Corporate Leadership 111

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 130

Survey Communications Measurement Internal 130

Communications Conversations

NOVEMBER 30, 2018

I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe). Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 4) “I wish more would get how much more audiences appreciate communications than marketing. 12) “Internal communications is as important as external.”.

Corporate 74

Corporate Communications Survey Employee 74

Onclusive

JANUARY 13, 2020

Although in 2018 the digital health industry received a record breaking $8.1 Date / Time: January 30th at 1PM ET. billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO).

Media Relations 305

Media Relations Media Financial Corporate 305

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Therefore the UK will likely leave the EU in October 2018.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 172

Measurement Communications Banking Survey 172

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 94

Sports Communications Viral Fashion 94

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? Monitor, Plan And Communicate. This year may be worse.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Mindful Marketing

SEPTEMBER 19, 2020

According to a 2018 CNBC article, between 250,000 and 440,000 people die each year in the United States because of medical errors , making them the third-leading cause of death, behind only heart disease and cancer. Accessible Pharmacy is different. Its ‘product features’ back up its brand promise.

Corporate 103

Corporate Consumer Employee Print 103

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. Just 3% said it’s getting easier.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Communications Conversations

APRIL 30, 2018

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology.

Employee 94

Employee Technology Communications Corporate 94

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

PRSay

FEBRUARY 27, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 73

Sports Communications Viral Fashion 73

Sword and the Script

DECEMBER 16, 2017

The survey was later “integrated into a broader” study called the 2017 Global Communications Report. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . It predicted marketing and PR would converge over the next five years.

B2B 85

B2B Media Survey Advertising 85

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k.

Survey 114

Survey Agency Report Corporate 114

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 149

Communications Employee Leadership Writing 149

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? And this makes a significant impact.

Internal 138

Internal International Communications Strategy 138

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public.

Groups 48

Groups Technology Corporate Strategy 48

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. measurePR April 2018. measurePR May 2018. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. As in, we held the chats, but didn’t get to post the recaps because, well, #life. Think Google Analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers. All rights reserved.

Tools 140

Tools Communications Storytelling Newspapers 140

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 128

Technology Study Communications Survey 128

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

PRSay

FEBRUARY 1, 2018

PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We will see more agencies creating new service offerings based on their clients’ needs to communicate to their stakeholders — primarily, to their employees — on issues relating to D&I in the present political climate.

Employee 113

Employee Corporate Agency Reputation 113

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The post PR Lessons to Learn from 2018’s Summer Blockbusters appeared first on Critical Mention - Media Monitoring.

Film 69

Film Airlines Corporate Strategy 69

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. management paper.

Publicity 105

Publicity Policies Training Engineering 105

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. Look for them and help them grow.

How To 162

How To Employee Leadership Nonprofit 162

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. It has held this title since 2018 in the World Happiness Report. For us, communications is the world’s most powerful tool for change. For the original blog, please visit here. At the heart is trust. Finland is built on it.

Radio 59

Radio Pinterest Television Government 59

PRSay

MAY 25, 2021

Many are also taking a stand against racism and communicating their message of diversity to the public. For companies, the challenge is to communicate authentic, rather than empty, DE&I statements — and to take real action to ingrain those values into their cultures. Daily practices.

Training 192

Training Policies Study Community 192