Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. In 2018, top speakers including Tina Fey, traveled to Cleveland to network with the best and brightest in content marketing. 4 Tips to Unleash Your Inner Content Creative Genius.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 94

Training Trends Media Survey 94

Karen Freberg

JANUARY 1, 2018

Happy 2018 to everyone! 2017 was a great year for me, and I am now beginning to write on this blog in my 12th year. I started this blog right after I finished my eligibility as a track and field athlete at USC in 2006. and her blog inspired me to write a similar post. You need to think about what you want out of blogging.

Blogging 41

Blogging Social Media Writing Education 41

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. Susan Kostal | Stet.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. What key trends did you take away from this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

5W PR

OCTOBER 18, 2018

We spoke with 5W’s B2B Tech team to get their takes on the event, and trends in the evolving digital advertising ecosystem. One of the most prominent trends in advertising today is how marketers are shifting their business and campaign strategies to become more omnichannel in order to meet the needs of today’s digitally connected consumer.

Advertising 89

Advertising Advertising B2B Creativity 89

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

NOVEMBER 29, 2018

A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. That is certainly true of the company’s rollout of Google Marketing Platform in 2018.

Analytics 105

Analytics Data Trends Marketing 105

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. This is a blog topic for another day though. Twitter – is it still relevant in 2018? Linkedin – never ignore it.

Social Media 28

Social Media Trends Media Case Study 28

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . A 2018 study conducted by MIT found that by every standard measurement, fake news bests the truth: it reaches more people, dives deeper into social networks, and spreads six times faster than its truthful counterpart.

Trends 127

Trends Publicity Communications Tourism 127

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Photo credit: Pixabay.

Survey 103

Survey Marketing B2B Content Marketing 103

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. We’ve also expanded on these trends in more detail at the end of this blog post.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. We’ve also expanded on these trends in more detail at the end of this blog post.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. In May 2018, the company announced that they are now working on an influencer marketing platform.

Engineering 150

Engineering Facebook Privacy Marketing 150

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR. Blog: Code of PR Ethics? Blog: Is the PR industry missing the boat with influencer marketing?

Survey 129

Survey Communications Measurement Internal 129

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 73

Ethics Social Media Trends Viral 73

Communications Conversations

FEBRUARY 8, 2018

And, I think I can point to seven posts from my blog in 2013 as proof: Some of the hottest social networking sites of 2013 aren’t even around anymore. Some trends thankfully expired. The next trend to die (hopefully): Emoji marketing. In January 2018, that number had swelled to 800 million. In others, not so much.

Social Media 60

Social Media Trends LinkedIn Media 60

Communications Conversations

NOVEMBER 30, 2018

I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe). Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Sword and the Script

JUNE 30, 2021

Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them.

Survey 118

Survey Communications Ethics Measurement 118

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. Top 10 U.S. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

JULY 8, 2018

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year. Engagement with video has been trending up quickly lately, thanks to things like faster internet speeds, social-media solutions like Facebook Live and more. Filtering Non-Credible News.

SEO 60

SEO Trends Strategy How To 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

OCTOBER 23, 2018

To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report. Getting started is sometimes the hardest part, so we’ve pulled a few key trends and listed simple, actionable starting points—with resources! Need more ideas?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. billion pieces of content published globally during the calendar year of 2018. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. Skills for the AI world : This trend cuts across more than just the comms and marketing industry, every industry is impacted by AI in some way. The post Seven Trends for 2019 appeared first on Firefly Communications.

Trends 48

Trends Privacy Ethics Government 48

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 92

Agency Trends Marketing Survey 92