Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 93

Agency Trends Marketing Survey 93

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon.

Company 92

Company Media Web Advertising 92

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. The time to better understand AI’s relationship with marketing is now.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Advertising spends big money to rent out someone’s else’s audience. It’s passive and complementary to your existing efforts.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Communications Conversations

MARCH 12, 2018

What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. Heck, even Mr. Zuckerberg himself is saying he believes time spent on Facebook will GO DOWN in 2018. What if that trend line continues and young people completely jump off Facebook. Could Facebook fail in 2018?

Facebook 68

Facebook Instagram LinkedIn Energy 68

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going. Blanks cautions PR pros not to focus only on one platform.

Facebook 113

Facebook Social Media Analytics Blogging 113

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20.

Conference 59

Conference Marketing Analytics Case Study 59

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Joe Yonan (@JoeYonan) February 20, 2018. Micro-Influencers May Get Better Results.

Consumer 65

Consumer Corporate Employee Social Media 65

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. That changed in 2018. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 77

Resources Creativity Publicity Local 77

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. In the early days, it was just blog posts and whitepapers. He’s also not afraid to speak his mind.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Trust and the Unlikely Reinvention of Advertising [UML]. They are naturally skeptical, and the trend in “fake news” has everyone on edge.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Lives” marry the content trend to the popular theme of personal connection.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. A reset on advertising spend.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress. Marketing Spend ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 98

Survey Media Relations Corporate Communications 98

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Start a blog and manage proactive social media around it. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness. Thanks again to Barbara, Isabel, Andrew and Gay.

Google 119

Google Data Government Social Media 119

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. This year will mark the third anniversary for the business (though the blog will celebrate 10 years and some 700+ posts). The trend to take more work in-house is quite true for creative and media buying.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. 1) How would you characterize the state of marketing infrastructure in 2018? Some are pure-play, others are manipulations of open source, monolithic blog engines. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. Susan Kostal | Stet.

Marketing 102

Marketing Content Marketing Crisis Management Data 102