5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. What key trends did you take away from this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

5W PR

SEPTEMBER 27, 2017

5W client, It’s a 10 Haircare recently sponsored the 2018 Miss America Competition. You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. You’re Sponsoring an Event. See our recap here.) You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Solo PR Pro

OCTOBER 16, 2018

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. It All Starts with a Plan. Ok, Google…Siri … Alexa…”.

Crisis Communications 128

Crisis Communications Trade Shows Crisis Customer Service 128

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. The result?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. However, any individual with the ability to shape the opinions, conversations, trends and actions of their audience can be considered an influencer. Sweet John (@sweetjohn) March 9, 2018.

Marketing 45

Marketing Trade Shows Local B2B 45