Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 87

Advertising Advertising B2C Retail 87

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

JANUARY 25, 2018

With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead. Trends to Watch in 2018. AI/Machine Learning.

Fashion 60

Fashion Technology Trends Education 60

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. 1) Advertisers looking to invest in PR. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. What’s old is new again, or so it seems.

B2B 85

B2B Media Survey Advertising 85

NewsWhip

SEPTEMBER 1, 2022

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Brand 78

Brand Branding Data Viral 78

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). First, read through these “paid posts” the T Brand Studio is putting together. But, this level of native advertising is different.

Advertising 60

Advertising Advertising Trends Storytelling 60

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain.

Trends 58

Trends Big Data Creativity Data 58

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. Don’t ignore regional media. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Continued growth in the trend in the gig economy promises incredibly difficult times ahead for traditional recruiting and retention – and perhaps even to procurement processes. 1) Median PR salaries remain flat.

Survey 114

Survey Agency Report Corporate 114

Communications Conversations

NOVEMBER 30, 2018

I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe). Again–there aren’t that many data sets like this that are showing trends year-over-year. Whereas, in 2014, it was just 808 words.

Corporate 100

Corporate Survey Trends Blogging 100

Cision

SEPTEMBER 28, 2017

” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The result was an all-boats-rise in the advertising market. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

NewsWhip

FEBRUARY 2, 2021

Usually a Super Bowl ad is thought of as being the golden ticket to getting attention to your brand. We have a useful test case here in Budweiser, a legacy brand that has been a perennial Super Bowl advertiser since 1983, when parent company Anheuser-Busch spent all of its allotted time introducing Bud Light. .

Publicity 60

Publicity Media Advertising Advertising 60

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. They’re platforms for idea-sharing, networking, recruiting, and advertising.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

MAY 21, 2019

billion MAUs for Q4 2018. And, brand ad budgets haven’t been impacted by all this negativity at all. Anecdotally, in the work I’ve done with brands this year, Facebook continues to work just fine as: 1) A driver of engagement; 2) A traffic driver; and 3) A lead generator. This is compared to 2.32 2 – 1.56

Facebook 60

Facebook Brand Branding Privacy 60

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

NewsWhip

AUGUST 9, 2022

Today, misinformation impacts everyone from brands to governments to health-care organizations, among many others. It also relies on its own analysts, mostly trained journalists, to use their news instincts to identify worrying trends. . Labeling advertising clearly. Not repeatedly publishing false content.

Government 78

Government Journalism Advertising Advertising 78

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Communications Conversations

MARCH 12, 2018

What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. Heck, even Mr. Zuckerberg himself is saying he believes time spent on Facebook will GO DOWN in 2018. That doesn’t pain a very rosy picture for brands looking to invest more money in Facebook, does it? The result?

Facebook 68

Facebook Instagram LinkedIn Energy 68

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. I want to zoom out a little bit and talk about some of the broader conversations and trends in our industry.

Brand 71

Brand Branding Marketing Facebook 71

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). It’s an area that brands should investigate. #6 I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Sword and the Script

AUGUST 28, 2018

One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Communications Conversations

JULY 6, 2018

And i n 2018, that number had almost doubled to 54% of folks who were interested in long-form (20+ minutes) video content. Finally, we know Instagram continues to trend younger. So far, many brands are merely repurposing video content from other content channels (Facebook, YouTube, Instagram Stories, etc.).

Social Media 87

Social Media Instagram Media Video 87

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. This is where influencers come in.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. It is available in PDF format with registration: How Brands Win in the Digital Economy: CMO Survey 2018.

Survey 87

Survey Marketing Exercises Study 87

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. 2018 saw a decline in smartphone shipments. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising.

Report 45

Report Privacy Pinterest Retail 45

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. However the Reuters Digital News Report 2018 suggests that we may have reached the bottom.

Social Media 73

Social Media Print Study Advertising 73