PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. Measuring impact.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 95

Agency Trends Marketing Survey 95

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Dan Curran is a seasoned marketing and advertising entrepreneur. Chances are the answer is Facebook. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Advertising spends big money to rent out someone’s else’s audience. Less media to build relationships with and constant turnover.”

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. 5) Feedback and measurement.

Software 99

Software Comparison Measurement Content Marketing 99

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing.

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Methodology. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. req.) – by BMV a digital agency in Boston. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it. PR Measurement: A Pulse Check on How Communicators Show Value. * * *.

Study 61

Study Survey B2B Advertising 61

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

NOVEMBER 30, 2022

Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018. However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018. >>

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. The 7 Best Performing Blog Posts in 2017. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

AUGUST 11, 2018

This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having. Erik Sherman (@ErikSherman) August 6, 2018. 3) Marketing stunt drives 4x sales.

Marketing 73

Marketing B2B Pitching Advertising 73

Contently - Strategy

SEPTEMBER 25, 2018

The people who were doing it were bigger agencies and it wasn’t their core focus. In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. People have different goals and different measures of success. Here’s what he had to say.

Marketing 111

Marketing Video Product Launch YouTube 111

Sword and the Script

MAY 14, 2019

This is the basis of the company’s 2018 Global Media Report which I summarized here. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Could Google build an index like this? Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

SEPTEMBER 19, 2017

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. ” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? – print advertising. – pay per click advertising. I would cut: – Social media. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

OCTOBER 28, 2019

It follows the acquisition of ResponseSource, a network that connects media and influencers, in 2018. Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 Access Intelligence is building an end-to-end platform of PRtech tools.

Marketing 60

Marketing Analytics Tools Data 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. .” Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. I often wonder who’s mentoring the junior ranks in the agency world. When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby).

Survey 72

Survey Trends Communications Storytelling 72

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 99

Survey Media Relations Corporate Communications 99

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. That number now stands at a 8%.

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. The Old New Media ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124