Sword and the Script

JANUARY 20, 2018

A page within the printed report document triggered the experience for investors.”. — supersaurs (@supersaurs) November 1, 2017. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg. 3) AR for publishers (and content marketing).

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web. Twitter supplied raw data for an 11 year period from 2006 to 2017. million times.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ). – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. Feld Entertainment is broadcasting the final show, which will be broadcast live on Facebook and Ringling.com , will be held on Sunday, May 21, 2017, at 7:00 p.m. It struck me as both savvy and class act to broadcast the final performance on the web.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Bianchi Biz Blog

MAY 17, 2021

I am proudest of an article done for Transport Topics on the extensive changes all the truck diesel engine makers made for the 2017 model year , and of a more recent one on how electric powertrains actually work. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

Meeting 65

Meeting Automotive Engineering Media 65

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 16, 2024

It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. Propel does not have its own bot crawling and indexing the web. For example, in 2017 they said they had raised about $1 million in funding and had 22 customers. They added another $4.5

Software 138

Software Pitching System Analytics 138

Sword and the Script

DECEMBER 12, 2017

12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. Gartner: Evaluating My 2017 Fearless Sales and Marketing Predictions via Todd Berkowitz. Kevin Hartman | Merit.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60