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Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web has overhauled organisational communication and marketing. What we do 5.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.”

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Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4 Or simply put — driving revenue.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. It struck me as both savvy and class act to broadcast the final performance on the web.

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? Meet the Media: Philip Nussel, Web Editor at Automotive News.

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