Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Marketing Strategy: The Looming Knowledge Crisis. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. VP agency: $120,000.

Survey 72

Survey Corporate Comparison Financial 72

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. based firm that specializes in crisis management and health care communications. Publicis Health, part of Publicis Groupe S.A.,

Crisis 164

Crisis Ethics Publicity Marketing 164

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. The 7 Best Performing Blog Posts in 2017. The answer depends.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. Viral videos. Cyber thefts. Sexual misconduct.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Appearing confused, he first said the sign-stealing did not impact his team’s play in 2017.

Conference 187

Conference Training Small Business Leadership 187

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here. Absolutely!

Crisis 71

Crisis Communications Reputation Training 71

PRSay

MARCH 6, 2023

Organizations don’t want to be perceived as exploiting a tragedy for their own gain, which could create a crisis of their own. As PR Daily reports , commenting on social media about a public tragedy can appear tasteless.

Social Media 162

Social Media Publicity Media Journalism 162

PRSay

MARCH 22, 2017

PwC LLP (@PwC_LLP) February 28, 2017. In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. Academy President Cheryl Boone Isaacs or one of its board members needs to share what they know as quickly as possible if a crisis is unfolding.

Crisis 110

Crisis Sports Television Print 110

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Banking Reputation Drivers for the past few years include: 2017. Leadership (14.1%). banks have significantly rebounded from the 2008 financial shock.

Banking 60

Banking Reputation Financial Government 60

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon.

Government 131

Government System Crisis Corporate 131

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Banking Reputation Drivers for the past few years include: 2017. Leadership (14.1%). banks have significantly rebounded from the 2008 financial shock.

Banking 60

Banking Reputation Financial Government 60

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. In her August 2017 comeback song “Look What You Made Me Do,” Taylor joked that the “old Taylor” was dead. Remember that you can always rebuild your reputation. Know that fans welcome a refresh.

Communications 147

Communications Film Radio Reputation 147

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 84

Nonprofit Employee Leadership Crisis Communications 84

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Customers want to know more about the people who lead the companies they patronize.

Communications 141

Communications Employee Leadership Writing 141

Shift Communications

SEPTEMBER 21, 2017

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Consider just a handful of headlines from Techmeme the morning of September 18, 2017. They are tried and true assets for thought leadership.

B2B 60

B2B Leadership Crisis Communications Technology 60

PRSay

MARCH 8, 2021

As Fred Zilian , a longtime educator, wrote in his February 2017 article “ Civilization Is Dependent Upon Civility ” published in The Newport Daily News , “For when human dignity and respect are not upheld, soon neither will the basic human rights of the Western tradition: freedom of speech and of dissent, and the pursuit of happiness, among others.

Ethics 157

Ethics Policies Groups Survey 157

Stern + Associates

NOVEMBER 1, 2017

The Role of HR in the Digital Transformation Digitally transforming a business requires full buy-in from the entire leadership team, including HR. Top Takeaways from HR Tech 2017 From artificial intelligence to diversity, no topic was off limits at this year's HR Technology Conference. Keep reading for October's top stories!

Crisis Management 48

Crisis Management Conference Leadership Crisis 48

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. The ensuing narrative has been interpreted as brands need to get political.

Technology 126

Technology Study Communications Survey 126

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. Social media.

Social Media 97

Social Media Conference Media Corporate 97

PRSay

OCTOBER 30, 2020

Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. In 2017 , she earned her Accreditation in Public Relations. Despite being born blind, she is now entering her 10th year in the profession.

Software 180

Software Nonprofit Technology Education 180

Presspage

APRIL 25, 2017

Although these expressions provide the organization with a sympathetic boost, it is not providing any benefits for their leadership. According to the latest edition of the 2017 Edelman Trust Barometer the confidence in has CEOs plummeted to a record low (see below, sheet 17). Everyone has a stake in shaping the timeline.

Trends 79

Trends Crisis Reputation Employee 79

Solo PR Pro

SEPTEMBER 28, 2017

On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What if any traditional PR or business advice should we rethink or challenge?

Google 40

Google Leadership Crisis Community 40

PRSay

OCTOBER 21, 2019

There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. It gets your people through that crisis and you start to develop more of that hope and glimpse of a positive future.”.

Conference 88

Conference Crisis Community Internal 88

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Solo PR Pro

APRIL 13, 2017

On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Systemic failures are often labeled “PR Crisis.”

Financial 40

Financial System Leadership Crisis 40

Critical Mention

SEPTEMBER 9, 2018

And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. Aria Finger / Tuesday, Oct. Millennial Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. The State of NHS Provider Communications Report 2017/18 published in January cited the need for communicators to demonstrate the strategic value of communications in order to achieve parity with other professions. #4

Communications 63

Communications Healthcare Print Community 63

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. We even write emails with more thought. BlackLivesMatter.”.

Communications 197

Communications Viral Fashion Public Affairs 197