Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

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How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

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Brand Branding Storytelling B2B 149

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Interactive content and visual storytelling. Who can you hand your brand to in 2017? Silos get busted in 2017. Top 10 B2B Marketing Trends. Collaboration.

B2B 40

B2B Trends Marketing Customer Service 40

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. 2 Rivera, K. Communication vs Communications.

Communications 52

Communications eBook System Corporate 52

Ethical Voices

JUNE 12, 2023

If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. It was unfortunate because we didn’t get as much media attention around the Muslim ban as we could. We didn’t really capitalize on the moment. That momentum was amazing.

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Ethics Storytelling Communications Training 69

PR 20/20

OCTOBER 10, 2019

In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives). While creating this content and audience, we also built relationships with technology partners along the way. For some behind-the-scenes numbers that show more of what that investment really looked like: In 2016, we devoted 0.5%

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Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

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Survey Marketing B2B Content Marketing 103

Communications Conversations

MAY 11, 2017

2: Social company spokespeople are becoming a “must” not a “want” Another trend this post highlights is the need for the new wave of “social corporate spokespeople.” These are the storytellers of 2017. And, they have the skills required for many social stories in 2017.

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Social Media Trends Radio Media 68

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Thomas (@UofStThomasMN) September 25, 2017. So then I got curious.

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Case Study Journalism Study Instagram 113

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

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Measurement Data Analytics Conference 134

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 18, 2017

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017. 2) Design fundamentals. Talk to Us

Infographics 68

Infographics Data Case Study Content Marketing 68

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. billion dollars.

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PRSay

FEBRUARY 5, 2018

According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. She’s written memos, opinion pieces, letters to the editor, legislative testimony, white papers, speeches and more — both as a freelancer and in a corporate setting.

Communications 141

Communications Employee Leadership Writing 141

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

MaccaPR

FEBRUARY 2, 2017

So when Minnesota’s Star Tribune media company announced that in April 2017, it will launch a new quarterly print publication – Star Tribune Magazine – for delivery free to 230,000 subscriber households, our ears at Maccabee PR perked up. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling.

Print 48

Print Newspapers Interviews Journalism 48

PR Conversations

APRIL 10, 2018

Dr. Ana Adi ( www.anaadi.net ) is a Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin, Chair of the Digital Communication Awards , and part of the core research team of the Asia-Pacific Communication Monitor. Biographies. Grigore and Alin Stancu).

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Training Measurement Technology Engineering 80

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

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Video Social Media Instagram Media 62

Stephen Waddington

OCTOBER 3, 2019

The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

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Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. An expression of corporate values.

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Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

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Writing Communications Marketing B2B 190

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform.

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Instagram Publicity How To Social Media 158

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. Storytelling, and a strong backstory helps engage music fans. Agency versus corporate career choice Natalie Falkous leads PR for Sage in the UK and Ireland. She headed back to the North East ten years ago.

Local 60

Local Agency Corporate Internal 60

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

The Resolution Blog

JULY 30, 2019

Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. By using the storytelling technique that the brand has gained fame for, Airbnb was able to connect with even more people who all had the same beliefs?—?an In 2017, Apple launched its official Instagram account after the initial campaign.

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Instagram Examples Brand Branding 120

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there. Together we can recognize and celebrate some of the wonderful and successful women in public relations.

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Sports Agency Industry Creativity 245

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. She also serves as the 2015-2017 PRSSA national faculty adviser. I frequently recognize what they are trying to accomplish; however, if I like the organization, I am supportive and engage.

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Conference Meeting Case Study Film 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there.

Sports 81

Sports Agency Industry Creativity 81

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Companies like Yum! Do you need to freshen or update the language?

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

JUNE 2, 2017

But the corporate powers that be took swift action, and Griffin lost her regular New Year’s eve gig on CNN as well as her deal with a product called Squatty Potty (an endorsement you just can’t make up.) To add fuel to this fire, Griffin initially defended herself on social media; she apologized only after outrage grew.

Social Media 174

Social Media Storytelling Corporate Twitter 174

Communications Conversations

MARCH 14, 2017

And for me that is manifesting itself into building a PRSA that is relevant in 2017. . Walking into 2017, I had feedback from 71 people (you included – so thank you for helping me learn) from people within my network who were honest, real, raw and helpful. A while back you took your first big corporate job with 3M–big change!

Ethics 68

Ethics Leadership Examples Fashion 68

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

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Storytelling Data Journalism Resources 53

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Corporate citizens need to be the change they want to see. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy. Say yes and show more.

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