PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives). It drew 300+ attendees and dozens of sponsors in the inaugural year.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Customers want to know more about the people who lead the companies they patronize.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

Measurement 137

Measurement Analytics Data Conference 137

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there.

Sports 245

Sports Agency Industry Creativity 245

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there.

Sports 81

Sports Agency Industry Creativity 81

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Companies like Yum! Do you need to freshen or update the language?

Branding 160

Branding Brand Film Internal 160

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. And for me that is manifesting itself into building a PRSA that is relevant in 2017. . To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. Unafraid to take risks.

Ethics 68

Ethics Leadership Examples Fashion 68

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Corporate citizens need to be the change they want to see. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy. Say yes and show more.

Report 225

Report Media Advertising Advertising 225