Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017. .

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories.

How To 282

How To B2C Storytelling Measurement 282

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. Until the afternoon of Aug.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 129

Conference Film Storytelling System 129

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Their posts, all photos, took the rest of the nine spots. Email Katherine via katherine.ellis@newswhip.com.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Nick Bell will be presenting a professional development session on Oct.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ The lines between marketing, advertising, and PR will continue to blur, with many companies wanting to consolidate the three efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Enterprise 81

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. also see why ?).

Survey 103

Survey Marketing B2B Content Marketing 103

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. Fake news” may be THE word of 2017 , but that certainly doesn’t mean that we should all jump on the bandwagon.

Policies 72

Policies Facebook Advertising Advertising 72

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

Shift Communications

FEBRUARY 6, 2017

Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Mora Communications

NOVEMBER 7, 2017

Remember effective PR is effective storytelling. Generally, people view marketing and advertising with a certain amount of distrust. All with the goal of bolstering the brand and boosting occupancy. As with most media campaign, the secret is to develop compelling stories that speak both to the media and your target market.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Communications Conversations

JANUARY 26, 2016

According to eMarketers, social media ad spend will quadruple by 2017. Also, consider these facts: Social advertising options now make it uber-easy to make sure our EXACT target sees and consumes our messages–unlike mass media, where there can be significant audience “waste.” I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

Video 62

Video Social Media Instagram Media 62

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars). Some roles to consider on your marketing dream team : Content writer. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Common 2017 Content Marketing Themes.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. I had only attended Cannes Lions once before, and it was amazing.

Education 64

Education Pinterest Creativity Facebook 64

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 190

Writing Communications Marketing B2B 190

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. This campaign technically ran through the tail end of 2017, but it’s too good not to share and emulate. Talk about trustworthy. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. If you’re struggling too, talk to someone.” This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. And, then, of course, there’s Amazon. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53