ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AdAge Marketer’s Brief.

Marketing 204

Marketing Advertising Advertising Industry 204

Ishmael's Corner

JANUARY 27, 2015

Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears.

Industry 60

Industry Storytelling Journalism Corporate 60

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. The Solo PR Pro main event offered plenty of learning opportunities and allowed independents to share and interact with colleagues who are independent, employed and in a wide range of industries.

Conference 40

Conference Crisis Community Crisis Communications 40

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. This may not be a typical “social media manager” skill, but the idea of keeping a pulse on industry trends, finding proactive opportunities and identifying threats is important. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JUNE 11, 2018

Our clients come from every corner of business and industry, and to be effective partners with them we must understand what they do, how they make decisions and how they interact with other industries. Along with curiosity and storytelling, we must have a knack for thinking and advising strategically.

Technology 142

Technology Retail Storytelling Crisis 142

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. Create an explainer series.

Storytelling 40

Storytelling Brand Branding Journalism 40

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. If there were ever a year that proved life is better than fiction, it was 2016. In fact, the most popular post of the year, “Fresh Take on Influence in the Tech Industry” — thank you, Kara Swisher, for that one tweet.more.

Storytelling 60

Storytelling Industry Communications Publicity 60

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I think brand partnerships and fast-vertising (as seen in Ryan Reynold’s Peloton-Sexy in the City mashup) will dominate our industry in terms of impact compared to more standard press announcements such as funding or product announcements. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Augmented Reality (AR).

Technology 78

Technology Storytelling Consumer Brand 78

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. Read the free State of the Media 2016 Report today! It’s present in every industry.

Technology 120

Technology Industry Storytelling Strategy 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Augmented Reality (AR).

Technology 88

Technology Storytelling Consumer Brand 88

Stephen Waddington

AUGUST 11, 2019

I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. Both are critical to a healthy democracy.

Communications 96

Communications Ethics Public Affairs Government 96

Waxing UnLyrical

MAY 10, 2018

The following examples focus on health and wellness brands, but the takeaways apply to any industry. Where is your industry going? Storytelling: The Mayo Clinic Works to Simplify and Captivate. Now let’s turn to a more regulated industry—healthcare. Let’s dive in. Unique Appeal: Uplift Studios Goes Beyond Physique.

Creativity 73

Creativity Communications Brand Branding 73

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. The reputations of both the media and the PR industry depend on our trustworthiness. Let’s do our part.

Publicity 68

Publicity Media Reputation Radio 68

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog.

Consumer 243

Consumer Brand Branding How To 243

Communications Conversations

AUGUST 18, 2015

My topic: Digital trends reshaping the PR industry. Instagram Zero in 2016? The Next Gen of Wearables/VR Will Significantly Impact Storytelling. it behooves us all to be ready and knowledgeable about how to use the tech as a storytelling tool. but instead about the trends bubbling up just below the surface.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

ISEBOX

MARCH 2, 2017

Chaining together strings of hashtags without any connecting, relevant text makes you sound like a robot: Boring and clinical in an industry that – let’s face it – can be boring and clinical. They are NOT intended to be spewed from your Twitter profile account like lava from an erupting volcano.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Storytelling with the Cognitive Content Hub™. It started in 2016 as a simple website to share what we were learning about AI and the impact we predicted it would have on the industry. Here’s what it means to you. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As someone new to the industry, I was always asking and looking for advice from those who have been successful.

Pitching 211

Pitching Crisis Consumer Storytelling 211

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. THAIFEX-World of Food Asia had clout in the industry and could speak for itself, but what we wanted to do was let others tell the story.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Mora Communications

AUGUST 3, 2016

He hadn’t locked down distribution, so part of the PR out reach was to interest distributors as well as to begin to build a name for himself in the industry. . Remember effective PR is effective storytelling. Before contacting my firm, he had been sending out press releases through a wire service and was unhappy with the results.

Film 40

Film Internal International SEO 40

wiredPRworks

SEPTEMBER 3, 2018

Of the top 100 films in 2016, only 34 had a woman lead or co-lead. Instead, we have a history of storytelling where women who have any personality at all are punished severely for it. The films she made are still shown to all incoming students and feature industry notables such as Steven Spielberg, George Lucas and Robert Zemeckis.

Film 75

Film Television YouTube Video 75

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Listen to the conversations happening in your industry and see what new opportunities exist.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189