Burrelles Fresh Ideas

MAY 9, 2023

In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. No money traded hands in the conduct of this review.

Tools 83

Tools Comparison Media System 83

Contently - Strategy

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. The site’s users increased dramatically to half a billion between 2016 and 2017, but it’s not clear how often LinkedIn users actually visit the site other than when they need to look for jobs or job candidates. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

NOVEMBER 26, 2016

Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. While research demonstrates that B2B organizations that are successful with content marketing put a strategy in writing , execution counts for a lot. Convincing senior management to allocate budget.

Brand 60

Brand Branding Content Marketing Film 60

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! She left the agency world in 2016 to work at Be The Match on their communications team. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. So, what does this in-housing trend mean for PR agencies? Remember those legal operations people mentioned above?

Agency 93

Agency Trends Marketing Survey 93

Doctor Spin

DECEMBER 4, 2023

The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Source: The International Encyclopedia of Political Communication 1 Altheide, D.

Social Media 52

Social Media Media eBook Technology 52

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. We are after all forever students of marketing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Cision

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Confidence in the media has recently eroded due to the recent U.S.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Confidence in the media has recently eroded due to the recent U.S.

Brand 55

Brand Branding Government Ethics 55

MaccaPR

OCTOBER 17, 2016

According to its website, “b y using the GRI G4 Guidelines (which will soon transition to GRI Sustainability Reporting Standards – GRI Standards, for short), reporting organizations disclose their most critical impacts – be they positive or negative – on the environment, society and the economy. Write, Tell and Show Your Sustainability Story.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.

Journalism 28

Journalism Guidelines Government Training 28

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106